Campaign highlights dangers of drink-driving

The new slogans aim to spread awareness of safe driving

A Guernsey charity has launched a campaign to remind people to travel safely and not to drink and drive.

The Health Improvement Commission said it had partnered with local taxi companies to spread its message.

According to Guernsey Police, there have been 34 arrests for drink-driving so far this year.

Andrea Nightingale, the substance use lead at the charity, said it was "far too many" arrests.

"The ripple effect of drink-driving can be devastating not only to the individual but to the family, friends and colleagues," she said.

"Changes to relationships, the financial impact of a fine, the increasing insurance policy, loss of employment are all factors that can easily happen with being caught over the limit."

The not-for-profit charity, which aims to "empower, enable and encourage healthy living in Guernsey and Alderney", said three vehicles would sport its new campaign slogans.

The slogans include "Be More Clive, Don't Drink and Drive" and "No need to fuss, I'm getting the bus".

'Many alternatives'

David Willcocks, operations Director of Luxibus and Lambourne Taxis, said there was a "simple option" to get home after a night out.

"Go out and enjoy yourselves and get a taxi home," he said.

"Most taxi drivers will take pre-bookings with phones manned most of the time so if you don’t have a smart phone then you can still call."

The charity said its campaign hashtag #BLT - which stands for Bus, Lift, Taxi - showed there were "so many alternatives to use" instead of getting behind the wheel.