Fudge maker 'over the moon' after Instagram U-turn

Pete and Claire Brennan said the reactivation of their Instagram account was a "massive deal" for their business

A fudge maker has said she is "over the moon" after her Instagram account was reinstated, weeks after it was suspended without notice or explanation.

Claire Brennan, who owns Want That Fudge, in Scunthorpe, lost access to the business's account, which has 93,000 followers, at the end of July.

But following an interview with BBC Radio Humberside and inquiries from BBC journalists, the account was reactivated on Monday.

Meta, the parent company of Instagram, said it worked to apply policies as "accurately and consistently as possible" but "no system is perfect".

"Sometimes we make mistakes," a spokesperson added.

Mrs Brennan, who runs the business with her husband Pete, said: "It's a massive relief and I still can't believe it is real. The account is a massive part of our business and I can't put into words how important it is.

"I'm not a negative person, but I got it into my head that we wouldn't get it back.

"At times we felt completely helpless, but it's amazing now that we can use it again and, if anyone is facing something similar, don't give up hope."

'Turning point'

Mrs Brennan told the BBC that, despite the adversity, the situation had created positive moments after she was inundated with messages of support.

She said: "We've had a lot of new customers in the shop after seeing what had happened, saying they had no idea we existed. It's introduced us to a lot of people."

The business, which was founded 10 years ago, has faced a difficult few weeks after vandals targeted its premises on Birkdale Road last month.

Mrs Brennan added: "Overnight, it feels like a huge weight has been lifted. Fingers crossed, that's the end of our spell of bad luck.

"We're a family business and it's an amazing thing. I'm looking forward to creating more amazing products and doing my best to make our business stand out."

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