Grants aim to boost visitor numbers to Malverns

The council and museum curators are encouraging people to apply

Tourism businesses are being encouraged to apply for money to help boost visitors to the Malvern Hills.

Grants of up to £5,000 are being offered to improve local tourism, build visitor numbers and improve their experience, Malvern Hills District Council said.

The government-funded Malvern Hills Tourism Grant Scheme can be used in several ways including helping firms to be more eco-friendly and contribute to the upkeep of attractions.

The deadline for applications is 31 December and all projects must be completed by March 2026.

Malvern Museum, on Abbey Road, Great Malvern, received a full grant to help refurbish its ground floor, as well as carry out electrical work, redecoration, and joinery to improve the look of the building.

Museum curator Faith Renger said visitor numbers were good this year with shop sales had doubled since last year, and much of this was because of the "stylish and welcoming refurbishment".

Councillor Beverley Nielsen said the scheme was "a great opportunity" for applicants.