Electric car share scheme launches in rural area

Two men standing beside a white car branded with the logo “hiyacar” in a leafy car park. Autumn trees with orange and green foliage are visible in the background, along with several parked vehicles.
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Councillor Chris McFarling and climate team leader Simon Richards say this scheme will boost travel options to rural areas

  • Published

An electric vehicle (EV) club is being trialled to support people living in rural areas.

Forest of Dean District Council has introduced the pilot scheme, which will allow people to hire a car on a pay-as-you-drive basis.

The first vehicle will be based in Railway Drive Car Park in Coleford, with plans to expand the scheme to other nearby rural towns, such as Cinderford, Newent, and Lydney.

The 12-month pilot aims to improve transport accessibility and environmental friendliness for residents across the district.

The car will be available to hire via the Hiyacar app and can be booked for periods ranging from one hour to 10 days.

Rental prices start from £2.50 per hour, excluding insurance.

Councillor Chris McFarling, cabinet member for climate emergency, said the scheme is aimed to encourage people to choose more sustainable ways to travel.

"We know that many people in the rural areas cannot catch a bus because there aren't any, they find it difficult to cycle all those miles and walking is ridiculous, so they use a car.

"If we can offer them an alternative, which is more environmentally friendly, then why not," he added.

Two men seated inside a white car marked with the “hiyacar” logo. The driver is holding the steering wheel, and the passenger is in the back seat. The car is parked outdoors with autumn trees and a paved area visible through the windows.
Image caption,

The council's long-term plan is to create a district-wide mobility hub

Council leaders said the use of a shared vehicle can offer an alternative to households running a second car and support shared journeys such as school runs.

The council's long-term plan is to create a district-wide mobility hub, including e-bike hire and expanded electric vehicle hire.

Simon Richards, climate team leader at the council, said this is a good way for people to test out an EV.

"Ownership of an electric vehicle can be a significant expense and that's out of reach for a lot of people," he added.

The scheme has been made possible through a £20,000 funding bid to the Western Gateway Sub-national Transport Body.

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