Lack of ticket sales threatens music festival

A large group of people stand looking towards an outdoor music stage with a sign reading "Fieldview" on top.Image source, Fieldview Festival
Image caption,

The festival has been running since 2007, with surplus funds being donated to local and international charities

  • Published

A well-loved community music festival has said it will have to abandon plans for this year's event if they do not sell more tickets soon.

Fieldview Festival, which describes itself as Wiltshire's biggest little music festival, is due to be held over four days from 31 July in Little Somerford, near Malmesbury.

But organiser Dan Cameron has warned that if they are unable to sell an additional 150 tickets in the next week, the festival will have to be cancelled.

The non-profit festival, first held in 2007, had already announced K.O.G and the Ishmael Ensemble as its headliners for this year's event.

Mr Cameron said that breaking-even for this year's festival had proved to be particularly difficult.

"The event relies on ticket sales, the bar sales help us get it over the line, and considering the management side of it is done by volunteers, it's still a tough, tough hill to climb.

"Last year we came back with an 1,000 capacity event which was really fantastic. It was a different setup, but going for quality and great music and great food."

"We're just trying to repeat the same thing this year, which has proven to be quite a challenge."

At its peak before the pandemic, the festival played host to 3,500 people, with up to eight stages.

Mr Cameron praised the local community, but said that, like other small festivals, the event was fighting both the economic climate and the busy summer events landscape.

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