Wade Ceramics sold with promise of 100 new jobs

The 200-year-old business was set up in Burslem, Stoke on Trent as a manufacturer of porcelain and earthenware

Pottery company Wade Ceramics has been sold to consumer goods giant RKW.

The Stoke-on-Trent firm ceased trading in December after its boss said the brand's annual energy bill had risen by £500,000.

A deal with the new Staffordshire-based owner was struck earlier this month leading to the creation of 100 new jobs.

RKW is the trading division of Sutton Venture Group (SVG) and makes small domestic appliances and housewares.

"Wade is over 200 years old and steeped in heritage. It is recognised in both the UK and America for its high-quality ceramic products," said SVG Chairman Rob Sutton.

"I am delighted that we have been able to acquire Wade and keep it in Stoke-on-Trent, the home where it was founded."

The new jobs will be based at the head office in Fenton and Staffordshire-based distribution centre.

Meanwhile, Gluggle Jug Factory bought the manufacturing part of Wade, based in Longton, which makes decorative jugs, saving 40 jobs.

The RKW distribution centre is based in Stone

At the time of its closure, 130 Wade staff were made redundant just weeks before Christmas.

The problems began for the drinks industry supplier with the loss of a "major customer at the start of the year".