Pleasurewood Hills theme park sold to new owners

A rollercoaster that is made of a blue colour track and has a loop and several twists and turns.Image source, Luke Deal/BBC
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Pleasurewood Hills in Lowestoft said it had been sold to Premier Attractions

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A theme park has been sold and will start an "exciting new chapter" with its new owners.

Pleasurewood Hills in Lowestoft, Suffolk, announced on LinkedIn, external that it had been acquired by Premier Attractions from French company Looping Group.

The theme park, home to more than 35 rides, first opened in 1983 and was visited by the late Queen Elizabeth II and the Duke of Edinburgh shortly after its opening.

The theme park said in a statement that more details would be revealed in the future.

An aerial view of Pleasurewood Hills in Lowestoft, showing rides and grass areas
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Pleasurewood Hills opened more than 40 years ago

"We're delighted to announce that Pleasurewood Hills has officially been acquired by Premier Attractions Ltd," the theme park's statement said.

"This marks the start of an exciting new chapter for the park, and we can't wait to share our vision and future plans with you.

"There's so much in store — and we'll be revealing more details very soon."

Looping Group had owned the theme park since 2011.

Pleasurewood Hills has been approached for further comment.

A Pleasurewood Hills sign
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The theme park has more than 35 rides, shows and attractions

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