Chip shop cuts costs by using AI to take orders

A portion of battered fish and chips on white paper.Image source, Getty Images
Image caption,

Customers phoning the Nippy Chippy in Stonehouse, Gloucestershire, have their orders taken by an AI answering service

  • Published

A chip shop manager said he has programmed an AI answering service to take orders in a bid to cut costs.

Brad Lee, from The Nippy Chippy in Stonehouse, Gloucestershire, said because of the rise in fish prices, the cost of living, and wage and National Insurance increases, he decided to utilise the technology.

It has saved him the cost of hiring someone specifically for the role, and Mr Lee said he is the only person he knows of using the system in a fish and chip shop.

"We've been live about six months now and although it's been hit and miss, a lot of people love it," he said.

A man working behind the counter at the Nippy Chippy in Stonehouse, Gloucestershire. He is wearing a purple hoodie and looking down. 
There is a parcelled portion on the counter and empty boxes behind him with Nippy Chippy on them. 
There are two other members of staff in the background at work. 
And a warm plate between the front counter and the staff at the back.Image source, The Nippy Chippy
Image caption,

Mr Lee said he had mixed reviews but customers were happy their calls were answered quickly

Mr Lee said businesses can forget that customers get fed up with their local shops not answering and constantly being put on hold while trying to make their phone order.

"So it helps consumers as they can just call up and order [with the AI answer system], and come and collect it or get it delivered," he said.

"And fish and chips have gone through a world war and gone through Covid so I'm sure it will get through this cost of living crisis as well."

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