Upcycling fashion event in town square

A blonde woman in sunglasses poses on the catwalk in a summery, colourful dress.
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The event in Slough sought to raise awareness about the environmental impact of throwing clothes away

  • Published

Models have taken to the catwalk as part of an event aimed at getting people to think twice about so-called fast fashion.

The event in Slough's Town Square, organised by Slough Business Improvement District and Slough Anti-Litter Society, want to raise awareness about the environmental impact of throwing clothes away.

The brief to designers was to turn old clothes or materials into an outfit for "an evening out in town", with the principle of "creativity meeting sustainability".

Tirza Meinema, chair of the society, said: "More people understand that if you throw something in the bin it doesn't mean something is just gone."

A woman with long dark hair poses on the catwalk wearing a short light green patterned dress.
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The brief to designers was to turn old clothes or materials into an outfit for "an evening out in town"

She added: "It does go somewhere – either it ends up in landfill, it ends up in the ocean, it ends up in a poor country."

Fast fashion describes the quick turnover of fashion trends and the move towards cheap, mass-produced clothing.

The event saw visitors exchanging old clothes for tokens which could then be used to buy unwanted garments on display.

One customer, Chloe, said: "I'm hoping to go to an Asian wedding later today and I don't have anything appropriate to wear.

"There's nothing in charity shops so here's a perfect place."

Quesia Rahim strides down the catwalk as people look on. Her dress is shaped out of different coloured ties. She has long dark hair and a headband, which might also be a tie!
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Quesia Rahim's dress was made out of discarded ties

It is the third year that the upcycling event has taken place, in which unique designs are showcased on the catwalk.

Designer Quesia Rahim, who created a dress made out of ties, said: "I went around for the last year collecting ties off the lovely men in my life - my neighbour, my dad, my brother, friends, and I've made a dress."

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