Bin lorry goes blue for prostate cancer

The bin lorry has hit the road in South Kesteven

A blue bin lorry has hit the road to raise awareness of prostate cancer.

South Kesteven District Council, in Lincolnshire, said the lorry carried the message that one in eight men would develop the condition and early diagnosis saved lives.

Councillor Ashley Baxter, the leader of the council, said: "This is a relatively easy thing that the council can do to promote a message."

The blue bin lorry will operate alongside a bright pink one, which was launched last year to spread awareness of breast cancer.

Robert Oldroyd was diagnosed with prostate cancer 21 years ago. He had his prostate removed and has been "fit ever since".

"I think this project is brilliant and a stroke of genius. Bin lorries go in every street and everyone will see it," he said.

Mr Baxter, an ambassador for Prostate Cancer UK, added: "If it turns heads and people ask questions about it, then that's going to encourage them to speak to friends down the pub and others."

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