Plans for shop signs to reflect city's 'heritage'

New guidance around shop signage will be considered by Gloucester City Council

Residents in Gloucester could soon be asked if shops within the city's conservation area should reflect the city's history and heritage.

Gloucester City Council will launch a consultation if plans are given the go-ahead by civic chiefs next week.

If residents agree, guidance could be issued to shops and businesses to make sure signage is in keeping with the area and uses high quality materials.

Planning cabinet member, Sarah Sawyer, said: "I'm committed to making the most of our beautiful city and helping our high street to look the best it can be."

The plans will also need approval from the secretary of state, according to the Local Democracy Reporting Service.

The practice is common in many historic cities and shopping centres who set guidelines for shops and businesses.

Its aim is to make the city more attractive to residents, shoppers and tourists.

Guidance would apply to the area that covers the city's historic gate streets

Research by Historic England showed that areas with better quality and more appropriate signage attracts investors, boosts pride in a city and contributes to community wellbeing.

It also found that it improves the overall economic prosperity of the city.

"We're competing against the internet for shoppers and against many other towns and cities as a tourist destination", Ms Sawyer added.

"If we want to make Gloucester a go-to destination and shout about our world class heritage, then it's important to follow other shopping destinations and introduce guidelines for shops."

Gloucester City Council is due to consider the proposals at a cabinet meeting on 11 June.