Battle of Flowers will be supported, minister says

Crowds gather on Victoria Avenue to watch a Jersey Battle of Flowers parade
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Deputy Kirsten Morel said the event held "significant cultural and community importance" to the island

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The Government of Jersey has said it stands ready to support the Battle of Flowers amid concerns over the event's finances.

A special meeting of the organising committee on Monday heard it made a £150,000 loss in 2024 despite receiving a government grant worth £270,000.

One exhibiter said the figure was "definitely a shock to us" and another said they would be "devastated" if the event did not go ahead this year.

Minister for Sustainable Economic Development Deputy Kirsten Morel said the government was still waiting for a grant application from organisers but he would work with them to secure its long-term future.

Martyn Maguire from the Grouville Battle of Flowers Association
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Martyn Maguire, from the Grouville Battle of Flowers Association, said he was surprised the event cost so much in 2024

Martyn Maguire, from the Grouville Battle of Flowers Association, said he was surprised the 2024 event cost so much.

"We have no idea why we're so much overspent. It is definitely a shock to us," he said.

"As exhibitors we are as concerned as the general public."

Last year's Battle of Flowers included performances by Eurovision's Sam Ryder a concert with Wet Wet Wet's Marty Pellow.

Steve Bouchard from the Optimist's Club, which often takes the event's top prize
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Steve Bouchard, from the Optimist's Club, said he was worried the event would not go ahead

Steve Bouchard, from the Optimist's Club, which often takes top prize, said he was worried the event might not go ahead.

He said: "I'm disappointed, even devastated, to think that we are considering not holding a battle.

"We only stopped for the Second World War and the unfortunate situation with Covid-19.

"If we don't keep it going, there's a strong possibility it won't carry on."

'Sustainable future'

Morel said the Battle of Jersey held "significant cultural and community importance" to the island.

"We will continue to assist efforts to secure its sustainable future," he said.

"We're awaiting a grant request for 2025 and stand ready to support this.

"The volunteers work hard to put the battle on each year and I will be working with their association to secure the long-term future of the event."