Fake Labubu dolls 'pose choking danger'

Copycat versions of Labubu dolls have been found in shops in North East Lincolnshire

"Dangerous" counterfeit versions of Labubu dolls have been found for sale in shops in North East Lincolnshire, officials have said.

Trading Standards warned the fake dolls could pose a choking hazard to young children because they had poor-quality stitching and hands and feet that broke easily.

Genuine Labubu dolls have become popular around the globe since their launch 10 years ago, with the profits of Chinese manufacturer Pop Mart reportedly increasing by about 350% this year.

Councillor Ron Shepherd, who holds the communities brief at North East Lincolnshire Council, said the fake versions "might seem like a bargain" but "can be dangerous" if not made in line with toy safety standards.

He urged people to be "vigilant" when buying dolls and to report any concerns.

The elf-like Labubu dolls are often used as bag charms and have many celebrity fans, including Rihanna, Dua Lipa and Kim Kardashian

But their popularity has led to a surge in copycat versions, with Chinese customs officials reporting they had seized more than 70,000 fake dolls earlier this summer.

Trading Standards said officers would continue to visit stores and remove suspected counterfeit dolls from sale.

Buyers can confirm if a doll is genuine by checking the label to see if there is a CE or UKCA mark. The product should also list a UK-based supplier.

Genuine Labubu dolls also include a scannable QR code that links directly to the official Pop Mart website.

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