Town gets red carpet treatment for fashion show

The red carpet, lined with spectators, was laid along the centre of Sheaf Street

A red carpet has been laid along a shopping street for a fashion show to encourage more people to visit a town centre.

Saturday's event, involving local retailers, took place in Sheaf Street in Daventry, Northamptonshire.

Around 150 guests lined the street to watch the models strutting their stuff.

Organisers Discover Daventry said it was "wonderful to see businesses working together to create a buzz" and urged people in the town to shop locally "to safeguard the future" of its shops.

The show included formal and casual wear

Daventry might have some way to go before it appears alongside New York and Milan on clothing labels, but its businesses were keen to demonstrate it was possible to dress with style in the town.

The historic thoroughfare of Sheaf Street became the catwalk for the day and local firms supplied the red carpet, chairs and stage.

Taking part were Daisy B's Boutique, Sheaf Street Health Store, The Lounge, Collective 13 Clothing and Anstee & Proctor Opticians.

The red catwalk was an unusual sight in a town centre shopping street

Luckily, the weather stayed dry for the event

A spokesperson for Discover Daventry said: "It's wonderful to see Daventry businesses working together to create a buzz around town.

"It's not easy for independent stores, so seeing such widespread support was encouraging.

"Daventry has to commit to shopping local to safeguard the future of our wonderful town centre shops."