Consumer habits changing city's flagship mall after 25 years

People riding on an escalator in Westquay shopping centre, Southampton.
Image caption,

Westquay is one of the most popular shopping destinations on the south coast of England

  • Published

It has been 25 years since the opening of one of the south of England's biggest shopping centres.

When it opened in 2000, Westquay Shopping Centre in Southampton was described as the largest city centre shopping mall in Europe.

More than 100,000 people flocked to have a browse, with a reported more than £1m passing through the tills on opening day.

But following the rise of online shopping, experts have warned that shopping centres like Westquay must evolve if they want to survive.

A demolition site in Southampton in the 90s. There are cranes and large piles of rubble. Image source, John Evans
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Demolition of the old Pirelli factory began in 1997 to make way for the mall

After more than a decade of setbacks and problems agreeing a location, demolition of the old Pirelli site in Southampton began in 1997 to make way for the new mall.

Developers bought the Daily Echo building - and demolished that too - providing a link between Portland Terrace and Above Bar Street in the Hampshire city to create Westquay.

Three years of construction and £295m later, the centre had its grand opening on 28 September 2000.

Westquay's director Andy Jackson said people came and experienced retail "probably in a sense that they'd never experienced ever".

"It went from being a high street shopping experience into all, of a sudden, you're in a complex," he said.

A woman wearing a zebra patterned dress is looking at the camera smiling. She has blonde hair and is wearing glasses. She is stood in Westquay shopping centre.
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Alison Rose says she and her sister love the complex

According to the local council, the centre attracts an annual footfall of over 19 million, whether that be for its shopping, dining or leisure facilities.

In 2025, it is still popular with local residents.

Alison Rose says she and her sister love visiting the centre together: "I like variety and that it's not just places to eat."

Another shopper Mohammed told the BBC he likes going to Westquay for shoes and clothes but buys most other things online.

And student Mariella said she does not shop online because she prefers to make her purchases in-store.

"When I do come, I like to go around the shops and have a mooch in all of them," she said.

But what about the next 25 years?

Showcase cinema in Westquay taken from the Portland Terrace entrance. There is a woman walking past the camera and the sky is sunny and blue with a few clouds.
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The Westquay South development opened in 2017

In 2017 the Westquay South development added a large "leisure hub" to the centre, including a Showcase cinema.

Mr Jackson said: "It's no longer acceptable for shopping centres to be just a place to shop and a place to eat, you've got to spread."

Nationwide retail sales volumes rose by 0.6% in July, according to the Office for National Statistics, which was more than analysts had been expecting.

However, other economists have warned that boosts from the weather and football this summer were both factors that "won't be repeated".

Paul Dales from Capital Economics said talk of tax rises ahead of November's Budget could also hold back the sector.

A bar chart showing seasonally-adjusted monthly change in the volume of retail sales in Great Britain, from July 2023 to July 2025. The figures were as follows: Jul 2023 (-1.5%), Aug 2023 (0.2%), Sep 2023 (-1.0%), Oct 2023 (0.2%), Nov 2023 (1.5%), Dec 2023 (-3.4%), Jan 2024 (3.9%), Feb 2024 (-0.5%), Mar 2024 (-0.1%), Apr 2024 (-1.6%), May 2024 (2.9%), Jun 2024 (-1.6%), Jul 2024 (0.4%), Aug 2024 (0.9%), Sep 2024 (-0.1%), Oct 2024 (-0.7%), Nov 2024 (-0.3%), Dec 2024 (-0.3%), Jan 2025 (-0.4%), Feb 2025 (1.5%), Mar 2025 (1.2%), Apr 2025 (-0.4%), May 2025 (-1.0%), Jun 2025 (0.3%), and Jul 2025 (0.6%).

Tom Holder from the British Retail Consortium said changing consumer habits means shopping centres need to find ways to adapt.

"People are choosing not just to buy in-store, they're buying online too.

"The majority of stuff is still bought in stores at the moment, that's an important fact but, rather than seeing online as competition, they've got to work alongside.

"That means making sure that full offering that retailers can give, where they provide a reason to still go to shops."

Mr Jackson said part of the centre's mission to evolve was to introduce more medical retailers and competitive socialising experiences.

"To me, this is about giving people more - better, bigger, different and something you can't get anywhere else in the region."

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