Cameras will help to monitor footfall - minister

Deputy Kirsten Morel said work was ongoing to try to increase footfall in Jersey's capital, St Helier

Two additional cameras installed in St Helier will help to monitor footfall in the capital, Jersey's minister for Sustainable Economic Development has said.

In a written question, deputy Kirsten Morel was asked about increasing footfall in St Helier by deputy Max Andrews.

Mr Morel said footfall was one of the "key indicators of the health of a High Street" but he said it only painted "half the picture".

He said the cameras, installed on Queen Street and King Street in December, would give the States more data around footfall.

'Series of quick wins'

The minister said work was under way with retailers to shape the retail strategy for Jersey’s high street.

He said work continued on a "series of quick wins" to improve both the retail and cultural experience of shoppers and drive increased footfall.

"Events programmes are also important to encourage footfall, particularly in the off-season and events such as Public Voice Common Ground, the Lunar New Year festival and La Saison Française have been employed to drive increased footfall to St Helier," Mr Morel said.

He added that Jersey Business was in "constant contact" with businesses in the area to help them develop "compelling business plans" to entice more footfall.