Visitors more likely to recommend Guernsey

Guernsey's Net Promotor Score (NPS) reached its highest score ever of 71

A new report has found visitors are more likely to recommend visiting Guernsey to friends and family.

The Travel and Visitor Accommodation Bulletin, released on Tuesday, showed Guernsey's Net Promotor Score (NPS) reached a score of 71, the highest it had ever seen.

States of Guernsey said the data showed there was a 55% increase in general day-trippers visiting the island compared with the previous year, from 13,968 to 21,592 visitors.

Deputy Lee Van Katwyk, tourism lead for the committee for economic development, said: "I'm delighted to see how this latest data shows the large majority of visitors to the Bailiwick are keen to recommend the experience to their friends and family."

He added: "We will continue to work with all stakeholders to ensure this positive trend continues."

States of Guernsey said the NPS was calculated by deducting the percentage of visitors surveyed that gave a score of six or less out of ten from the percentage of visitors surveyed that gave a score of ten or nine out of ten.

Of day trippers to Guernsey 58% travelled for leisure, 2% to see friends and family, 10% for business and 30% for other purposes.

The data showed total visitors from France increased by 65% compared with the previous year, from 8,228 to 13,538.

There was also a 31% increase in total visitors from Jersey in that time, from 4,795 to 6,301 and total visitors from the UK remained about the same.

'Positive momentum'

Hannah Beacom, chair of the Tourism Management Board, said: "It's clear the last few years of work by both the Tourism Management Board and the States of Guernsey are beginning to bear fruit.

"As we now enter the off-peak months, we will continue to look at ways we can maintain this positive momentum for next year's tourist season."