Mission to help dog's pals find new homes

Elder will join Clare Balding at this year's Goodwoof Festival

An adopted Labrador from East Sussex is set to appear at an event with broadcaster Clare Balding with the aim of helping find his friends their forever homes.

Elder was given to the Raystede Centre for Animal Welfare, in Lewes, when he was at his adolescent stage and struggling with some behavioural issues, the charity said.

After an “intensive” training regime, Elder was finally adopted by a loving family in December 2022.

Clare Balding together with Elder and hundreds of other dogs will lead this year’s Goodwoof Festival opening parade to highlight that Elder has many friends at Raystede who are still waiting to be adopted.

Clare Balding will be joined by the Duke of Richmond in the opening parade

“We’re so proud that Elder will hopefully inspire more people to give a rescue dog a chance,” said Alesha Zubiena, Elder’s new owner.

Pet behaviourist Dr Tammie King, from Mars Petcare, said that behavioural issues are one of the main reasons why dogs are surrendered to rescue centres.

“However, with the right ongoing guidance and support it’s possible to modify a pet’s behaviour. Elder is the perfect example,” said Dr King.

The festival is on the Goodwood Estate, near Chichester, and is “a celebration of all things dog”, organisers say.

Dogs and their humans can take part in the activities and enjoy a busy schedule of performances at the festival on Saturday and Sunday.