Pride event saved by last-minute donor

Two hands form a love heart against a rainbow flag in the background. Image source, Getty Images
Image caption,

Organisers say they are relieved the event is back on

  • Published

A pride event in East Sussex has been saved by an 11th-hour donation, after it had been called off due to financial troubles.

Hastings Pride Festival 2024 said over the weekend that considerable funding challenges and a lack of sponsorship meant it had to cancel the LGBT+ celebration.

But organisers told the BBC on Monday it was back after a local business - 247 Taxis and Coaches - stepped in as last-minute sponsors.

The parade along Hastings seafront will take place 25 August.

Multiple funding challenges

"I feel emotionally dizzy," founding member of Hastings Pride Festival, Natasha Scott told the BBC.

"Everything has turned around so quickly. It is really lovely that they [247 Taxis and Coaches] stepped in like that."

The local business offered a significant, last-minute contribution towards infrastructure for the event including the stage, toilets and security.

"All our drivers and staff firmly believe that Hastings Pride is one of the most important events in our town, fostering inclusivity and celebrating diversity," said 247 Taxis and Coaches.

"Our sponsorship aims to support the continuation of this event and its positive impact on our community."

Image source, Getty Images
Image caption,

Organisers have slashed the event's budget by one third

Ms Scott said all infrastructure and acts had been cancelled over the weekend, but have now been brought back onboard.

Despite slashing the event's budget by 33%, on Sunday the organisers had announced the event was cancelled as they did not have enough funding, and sponsorship was "almost non-existent".

A significant financial shortfall had also been left by a previous event partner, they added.

"We're very pleased," said Ms Scott. "No-one wanted it to be this way."

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