'I started a wig business after getting alopecia'

Dominique Bogle started losing her hair at university

"When you lose your hair you feel like a part of your identity's been lost as well. You don't feel like yourself."

Dominique Bogle started creating wigs four years ago after noticing a gap in the market because of her own hair loss while she was at university.

Ms Bogle, from Birmingham, created a wig business after her diagnosis of alopecia and now helps tens of thousands of people through her social media presence on TikTok.

"Having wigs really helps you with your confidence and makes you feel like a woman again because as a woman your hair is everything."

When she was first diagnosed, she found that real human hair was too expensive for her to buy and she was not satisfied with the quality of other synthetic options.

So she created her own brand, Hair Anatomy UK, that sells synthetic wigs which claim to move like real hair.

"I thought there's got to be other women like myself going through the same problem, finding it really hard to find wigs to cover their hair loss", she said.

Ms Bogle manufactured her own high-quality wigs after being diagnosed with alopecia

Since selling her product online she has now built up 60,000 followers on TikTok, with many reaching out to her because of their own hair loss issues.

"I am there to guide them, whether it's through education or just to hold their hand and to say: 'Don't worry, we've got you.' We're here to help," she said.

Emma Whittingham from Cannock, Staffordshire, was diagnosed with stage three Hodgkin's Lymphoma, an aggressive blood cancer, in September 2024.

She started losing her hair through chemotherapy treatment and said Ms Bogle's wigs and guidance had been a "lifeline" for her.

She said: "Going through chemotherapy I've had to stay at home and isolate a lot.

"Just having that connection on a screen through a phone has been crucial."

"When I've had those days when I've been sat on the sofa feeling rubbish, no hair, no eyelashes, I know that I can go upstairs within 30 seconds have my wig on and just feel a bit more like myself".

Customer Emma Whitingham met with Ms Bogle, whose support was "crucial"