Fans asked for views on football club's crest

Cambridge United's crest in its current form was introduced in 1986

Cambridge United is asking fans for opinions about a possible change to the football club's crest.

At the end of the season, majority owner Paul Barry revealed the club had decided to look at a redesign on the 1986 version this summer.

It announced it would work with a graphic design company during the close season and include ideas from a 12-question survey of supporters.

The club said the project would be approached "in a spirit of genuine partnership and consultation" with fans.

Some 27,000 supporters have been sent the survey about the crest redesign

The club said a crest is "one of the most important representations of any football club" which "matters deeply" to supporters, so it wanted to hear the thoughts of fans before making any decisions.

A survey is being sent to about 27,000 people made up of home supporters who have bought a match or season ticket over the past two seasons.

The club wanted to know what Cambridge United meant to them, their views on the current design and thoughts on what any change should include.

Chief executive officer, Alex Tunbridge, said: "This is an important project and one we need to approach in a spirit of genuine partnership and consultation with the people who matter most - our fans.

"Transparency is the key - our supporters and our staff will be consulted and communicated with throughout the whole process.

"Wherever we end up, we want it to be truly a team effort."

Brand identity specialist North, which is doing the work pro bono, said it would "approach the work on the crest with the utmost care and consideration".

North's founding partner, Sean Perkins, said: "Any crest needs to truly represent the spirit of Cambridge United and what makes the club so special."

The club said the consultation runs until 14 June.