BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • Trending

#BBCtrending: How I posed as a football journalist on Twitter and fooled the world

  • Published
    1 February 2014
Share page
About sharing
Sam Gardiner at New Broadcasting House in London
ByBBC Trending
What's popular and why

A schoolboy from North London fooled the world into thinking he was a football journalist, gathering more than 20,000 followers on Twitter. Here, he tells BBC Trending radio how he did it, and why.

Sam Gardiner did imaginary interviews with football players, asked his followers for questions, and then made up imaginary answers. He invented rumours of imminent transfers, pretended to be reporting live from stadia, and gathered a following of more than 20,000 people on Twitter - including countless sports journalists and a number of footballers. And all from his bedroom in High Barnet.

Media caption,

Sam Gardiner speaks to BBC Trending's Mukul Devichand

"My motive wasn't to deliberately mislead people, my motive was to air my opinions on the biggest possible platform, and to flood them around the world," he told BBC Trending radio. Fed up with being a teenager who no-one takes seriously, he began - aged 16 - to pose as a football scout turned journalist by the name of Dominic Jones, borrowing a profile picture he found online. His big break came in November 2012 when he correctly predicted the sacking of Chelsea manager Roberto Di Matteo - the day before it happened.

His alter ego was soon rumbled. Undeterred, he simply changed his Twitter picture, name and bio - taking on the invented persona of Samuel Rhodes, a blond-haired, blue-eyed, chisel-jawed freelance football journalist writing for prestigious publications including the Daily Telegraph and the Financial Times. He set himself a target of 50,000 followers and honed a sophisticated social media strategy. He studied how journalists who are successful on Twitter tweet - a mix of wit, opinion, rumour and statistics, he says - and emulated this. He would tweet at peak times, send out teasers 30 minutes ahead of time and engage with his most high-profile followers.

An internet screengrab showing the profile picture used by @SamuelRhodes_Image source, Internet screengrab
Image caption,

This was a profile picture of @SamuelRhodes_ sourced from the internet

Gardiner was rumbled, external in early January by his ostensible employers. A real football correspondent for the Daily Telegraph, Mark Ogden, tweeted, external: "Just to confirm, @SamuelRhodes_ does not work for the Telegraph, so disregard anything he tweets. No idea who he is." The @SamuelRhodes_ Twitter account is now suspended, although Gardiner is still tweeting about football and other things at @samgtheman., external He has 150 followers.

Sam Gardiner was a guest on BBC Trending radio, which airs on BBC World Service every Saturday from 11:30 GMT. You can listen to the programme here, and subscribe to the free podcast here.

All our stories are at BBC.com/trending

Top stories

  • Live. 

    Starmer says Britain must defeat rising antisemitic hatred after two killed in Manchester synagogue attack

    • 54808 viewing55k viewing
  • What we know about Manchester synagogue attack

    • Published
      10 minutes ago
  • Watch: Armed police at the scene of Manchester synagogue attack

    • Published
      5 hours ago

More to explore

  • What we know about Manchester synagogue attack

    Worshippers gather near the scene of the attack
  • How Taylor Swift made herself too big to fail

    Side-by-side portraits of Taylor Swift at different times in her career, under a 'BBC InDepth' logo. On the left, she has straight hair and wears a sparkly pink outfit, looking left. On the right, she is younger, has curly hair and wears a black sequined outfit, looking right. The background features a vinyl record design with star decorations.
  • Dame Jane Goodall revolutionised our understanding of our closest primate cousins

    Jane Goodall appears amongs the leaves of the rainforest holding a pair of binoculars.
  • How much time could Diddy spend in prison?

    A sketch in copurt shows Sean "Diddy" Combs wearing glasses and a yellow prison jumpsuit. There is a police officer sketched behind him
  • Should I use olive oil for frying? How to choose the right cooking oil

    A stock photo shows a woman pouring a big bottle of sunflower oil into a deep wok pan on an electric hob with cooking ingredients all around her and her kitchen cabinets and oven in the background.
  • Why BBC sent undercover reporter into a busy London police station

    Rory Bibb, a young white man with dark, curly hair, dressed in the uniform of Metropolitan Police civilian staff, a navy zip-up top with a badge saying "designated detention officer" and royal blue epaulettes. He is standing against a blank white background.
  • Relief and new baby for asylum family of child suffocated in Channel crossing

    A newborn baby is carefully held up by his doting father, with mother in background
  • Why the US government has shut down and what happens now

    File image of the US Capitol building with a blurry sign in the foreground that reads "Stop Trump"
  • Surge in Ukrainian attacks on oil refineries sparks Russian fuel shortages

    A composite image showing a Ukrainian pilot using a drone. He is imposed over an image of a n oil refinery from which smoke is rising after a blast.
loading elsewhere stories

Most read

  1. 1

    What we know about Manchester synagogue attack

  2. 2

    Mum's anti-chemo views influenced daughter's death

  3. 3

    Man who 'married' care home girl, 15, jailed for sex abuse

  4. 4

    Hamas military leader in Gaza objects to ceasefire plan, BBC understands

  5. 5

    Say sorry to children for Covid errors, ex-children's commissioner tells ministers

  6. 6

    Eyewitnesses describe Manchester synagogue attack

  7. 7

    Nirvana baby loses legal case over Nevermind album

  8. 8

    Denmark loses £1.4bn tax fraud claim in UK court case

  9. 9

    Storm Amy upgraded to amber warning

  10. 10

    I'm not resigning, Met Police chief says after BBC investigation

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • A heartfelt comedy exploring adoption and parenthood

    • Attribution
      iPlayer

    Added to Watchlist
    Trying has been added to your iPlayer Watchlist.
    Trying
  • Director Steven Spielberg shares the soundtrack of his life

    • Attribution
      Sounds

    Added to My Sounds
    Desert Island Discs has been added to your My Sounds.
    Desert Island Discs: Steven Spielberg
  • Unravelling the mysteries of the human brain

    • Attribution
      iPlayer

    Added to Watchlist
    Secrets of the Brain has been added to your iPlayer Watchlist.
    Secrets of the Brain
  • Paul Sinha is quizzed on crisps and cricket

    • Attribution
      Sounds

    Added to My Sounds
    Paul Sinha's Perfect Pub Quiz has been added to your My Sounds.
    Paul Sinha's Perfect Pub Quiz
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.