BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • Trending

#BBCtrending: Why cancer trends on social media

  • Published
    28 April 2014
Share page
About sharing
Stephen Sutton cancer patientImage source, Stephen Sutton
By BBC Trending
What's popular and why

Sharing a personal story of battling cancer can be an act of catharsis - and in the era of social media, it's increasingly being used as a fundraising tool.

"Stephen's Story" has gripped the UK. Stephen Sutton, age 19, used his Facebook page, external to document his story of living with bowel cancer. When he composed what he thought was his final post last week, he shared a photo of himself giving a thumbs up from his hospital bed. It resonated with people and prompted a surge in donations, external to the charity Teenage Cancer Trust, external. The total now stands at £3 million raised.

The British comedian Jason Manford, external played a role in spreading the story. He was the first to post a selfie with the hashtag #ThumbsUpForStephen, external. Other celebrities quickly followed suit. "It was just one of those phenomena on social media that happens so rarely and really took off" Manford told BBC Trending. "I've not done anything special. The celebrities just amplified Stephen's story but he was the variable because he's so inspirational."

Comedian Jason ManfordImage source, Jason Manford

But Stephen is not alone in posting his story online. In fact, there are multiple organisations encouraging people to share their stories - often not necessarily to raise money but to also raise awareness. "Social media has transformed healthcare and given patients a voice like never before" says Matthew Zachary, a cancer survivor and the founder and CEO of Stupid Cancer, external, which works to empower those affected by young adult cancer. There are also countless sites and personal blogs dedicated to encouraging conversation about cancer. The Cancer Sucks Facebook page, external asks people to "sound off about cancer and do not hold back! Tell us your stories, your losses, your victories and whatever you want."

Nomakeupselfie trendImage source, Twitter
Image caption,

The #nomakeupselfie trend raised millions for cancer charities

Other cancer survivors continue their blogs long after they've finished treatment. One of those is Merylee's Breast Cancer Battle Blog, external which was started to keep everyone updated on her treatment. "I am now 31 & Cancer FREE!" she says. "Please add people to this blog and get the awareness out there that this can happen to anyone at any age." These blogs raise awareness, but the latest trend has been to raise funds directly after sharing a personal narrative. For example, Jessica Martin in the US set up a blog , externalfor her son Sammy who was diagnosed with cancer when he was two years old. She began a fundraising campaign called Shave it for Sammy, external. Family and friends shaved their heads and raised thousands of dollars in the process. This year Sammy himself shaved his head. "He didn't cut his hair, he "shaved it." Jessica writes. "Because cancer stinks, right, Mom?!"

Beth Whaanga Under the red dressImage source, Nadia Mascot
Image caption,

Beth Whaanga showed how her body was affected by cancer

The potential to raise money for cancer charities on social media is huge. As we reported on this blog last month, £8 million was raised within six days for Cancer Research UK, external because of the #nomakeupselfie trend. The Under the Red Dress project, external caught international media attention when New Zealand woman Beth Whaanga released a series of photos on Facebook showing the changes to her body after cancer treatment. As these many examples - including Stephen's story - show, the combination of personal narrative and social media campaigning is a powerful one. "Social media is not just not just recognising that people have a voice." say Matthew Zachary of Stupid Cancer. "It's leveraging it for change."

Reporting by Anne-Marie Tomchak , external

Top stories

  • Live. 

    US justice department asks court to release certain Epstein files as Trump sues Murdoch

    • 10066 viewing10k viewing
  • Boy, 10, dead as nine in hospital after coach crash

    • Published
      4 hours ago
  • Amber warning as thunderstorms set to bring flash floods

    • Published
      3 hours ago

More to explore

  • 'There were bodies everywhere': Druze residents describe 'bloodbath' in Syrian city Suweida

    A health worker and other men walk in a hospital courtyard, past the bodies of victims of the recent clashes in Syria's southern city of Suweida on 17 July 2025
  • Why 2025 is a scarily good year for horror movies

    A still from I Know What You Did Last Summer shows actress Madelyn Cline with her hands clasped to her face, mid-scream. She's inside a house at night with large bay windows behind her.
  • How history-chasing Italy can threaten England at Euro 2025

    • Attribution
      Sport
    Italy celebrate after reaching the semi-finals of Euro 2025 with victory over Norway
  • Kill Russian soldiers, win points: Is Ukraine's new drone scheme gamifying war?

    A Ukrainian soldier wears a headset to pilot a drone
  • Israel levelling thousands of Gaza civilian buildings in controlled demolitions

    A promotional image for a BBC Verify story with branding. A soldier with his head turned away from the camera can be seen in the middle. On either side of him are images of destroyed buildings.
  • Relentless immigration raids are changing California's way of life

    Two protesters in dust masks film federal troops in gas masks in a field of crops in Southern California. One protester flies a Mexican flag
  • Weekly quiz: Why is Kew Garden's Palm House closing?

    Interior view of the Palm House at Kew.
  • How bad is Afghan data breach for MI6 and SAS?

    Two poppy wreaths lie in front of a stone memorial that has Afghanistan written on it.
  • Summer Essential: Your family’s guide to the summer, delivered to your inbox every Tuesday

    concentric circles ranging from orange to yellow to represent the sun, with a blue sky background
loading elsewhere stories

Most read

  1. 1

    Amber warning as thunderstorms set to bring flash floods

  2. 2

    Airport accused 'didn't know' he hit female PCs

  3. 3

    Boy, 10, dead as nine in hospital after coach crash

  4. 4

    Dog who helped police Queen's funeral dies after car crash

  5. 5

    More than 30 poisoned after suspected fake Botox

  6. 6

    Three killed in explosion at Los Angeles police training facility

  7. 7

    Man dies after car crashes onto railway tracks

  8. 8

    UK's asylum hotel bill down 30%, government says

  9. 9

    Royal swan count sees numbers resurface after dip

  10. 10

    Mum jailed for using children to smuggle cocaine

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Martin Scarsden faces a new mystery

    • Attribution
      iPlayer
    Scrublands S2
  • Sinister events in an old Spanish town

    • Attribution
      Sounds
    Uncanny: Summer Specials
  • Ghosts US returns for series 4

    • Attribution
      iPlayer
    Ghosts US S4
  • What does it take to build the perfect athlete?

    • Attribution
      Sounds
    The Infinite Monkey Cage
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.