BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • Trending

#BBCtrending: How a million people called to #BringBackOurGirls

  • Published
    6 May 2014
Share page
About sharing
Women protest to bring back Nigerian schoolgirlsImage source, Getty Images
ByBBC Trending
What's popular and why

The hashtag calling for the return of 200 schoolgirls abducted in Nigeria has been tweeted over a million times - going from a local trend to a global one in the past week.

As we first reported on this blog, #BringBackOurGirls, external began trending in Nigeria less than two weeks ago. It was started in Nigeria, by a group of campaigners in Abuja who wanted to exert pressure on the authorities to do more to find the girls and bring them to safety. Ibrahim M Abdullahi, external, a lawyer in Abuja, was one of the first to use the hashtag. "Initially this was not a co-ordinated campaign. It was a number of individuals in Nigeria tweeting to raise awareness in the hope that the international community would eventually take notice." Abdullahi says there's a team of between 20 and 30 people behind #BringBackOurGirls in Abuja. They've recently set up an official Twitter account @BBOG_Nigeria, external to tell people about the latest developments in the campaign. "We've organised ourselves," Abdullahi told BBC Trending, "I've just been at a demonstration in Abuja to meet the Chief of Defence Staff."

The aim was to attract global attention, but despite the fact the girls were abducted in mid-April, that didn't happen until May. High-profile names like former US Secretary of State Hillary Clinton, external and Pakistani schoolgirl Malala Yousafzai, external have now lent their voices to the campaign. A tweet by Clinton was retweeted 11,000 times. In it she wrote: "Access to education is a basic right & an unconscionable reason to target innocent girls. We must stand up to terrorism. #BringBackOurGirls" Hollywood actor Forest Whitaker tweeted too. "They've broken our hearts, they won't break our will to #BringBackOurGirls. If u can speak give them a voice. If you can act, you must. #Nigeria," he wrote. But possibly the most shared tweets were from US musician Chris Brown, external. He wrote a series of three tweets outlining what happened to the girls, which collectively received 30,000 retweets.

Malala Yousafzai tweets Bring Back Our GirlsImage source, @MalalaFund

Now that it has become international, it's interesting not only to note what is being posted, but where it is being posted. Since 4 May, about 22% of the tweets have come from Nigeria, while 44 % were in the United States. The hashtag is now being used around the world. Social platforms like Facebook , externaland Google+ are being used to organise events and curate international media coverage. An online petition, external calling for action has so far received almost 300,000 signatures and demonstrations have been planned outside the embassies in London and Washington. Interestingly some of the demonstrations are calling for action solely online. For example, a "social media march, external" is urging people to use Twitter, Facebook, BBM, Instagram, Whatsapp and whatever else is out there for 200 minutes to raise awareness about the plight of the girls. So will all of the social media coverage in the digital world translate into results in the real world? "Of course, so far it's making a difference," says campaigner and lawyer Ibrahim M Abdullahi. "I'm so glad #BringBackOurGirls has become so big. The pressure has mounted and the Nigerian government has no choice but to sit down and come up with a solution."

Rotini Olawale, external, media spokesperson for #BringBackOurGirls told BBC Trending "We're encouraged by the response by the international community and hope they'll continue to speak out." He says "Every day the girls are gone counts. We want the government to tell us what efforts are being made to find them. Hundreds of police have been deployed for the World Economic Forum taking place here this week. So why can't resources be put into returning the girls safely?"

Reporting by Anne-Marie Tomchak, external

Have you subscribed the BBC Trending podcast? You can do so here, external via iTunes or here

All our stories are at BBC.com/trending

Top stories

  • Hamas says it agrees to release Israeli hostages but seeks changes to US Gaza peace plan

    • Published
      13 minutes ago
  • Live. 

    Synagogue attacker 'may have been influenced by extreme Islamist ideology', police say

    • 8653 viewing8.7k viewing
  • Synagogue attack victims 'died saving others'

    • Published
      2 hours ago

More to explore

  • What we know about Manchester synagogue attack

    Worshippers gather near the scene of the attack
  • Dame Patricia Routledge: The life of TV's magnificently snobby 'Hyacinth Bucket'

    Patricia Routledge
  • Taylor Swift feared happiness could 'dry up' her songwriting

    Taylor Swift on the Graham Norton Show, wearing a black dress with a jewelled neckband and smiling, against a purple backdrop
  • Why we struggle to protect the young from conspiracy theorist parents

    A treated image showing Kate Shemirani on the left and Paloma on the right
  • Is it a cold, flu or Covid – and how to avoid the worst

    A woman outside in a grey wool hat and green jumper blows her nose on a tissue.
  • Behind the Gen Z protesters who want to force Madagascar's president from power

    Masked protesters wearing wearing black glasses and and caps pose on a street
  • 'It was very tough but I love life' - ex-hostage whose family were killed on 7 October

    Portrait of Eli Sharabi in a black shirt with a yellow ribbon lapel pin, sitting in a room with largely neutral colours
  • Weekly quiz: Who said 'I do' to Selena Gomez?

    Selena Gomez, a young woman with dark hair, wears a sleeveless, high-necked white wedding gown and is smiling. Her veil is up.
  • News Daily: Our flagship daily newsletter delivered to your inbox first thing, with all the latest headlines

    A promo promoting the News Daily newsletter - a graphic of an orange sphere with two concentric crescent shapes around it in a red-orange gradient, like a sound wave.
loading elsewhere stories

Most read

  1. 1

    Hamas says it agrees to release Israeli hostages but seeks changes to US Gaza peace plan

  2. 2

    Serving Met police officer arrested after BBC Panorama investigation

  3. 3

    Dad given life for killing baby son in hospital

  4. 4

    Synagogue attacker was on bail after rape arrest

  5. 5

    Storm Amy danger warnings as 100mph gusts recorded

  6. 6

    Bonehead out of Oasis tour after cancer diagnosis

  7. 7

    Keeping Up Appearances star Patricia Routledge dies at 96

  8. 8

    Climbing star, 23, dies after falling from Yosemite's El Capitan

  9. 9

    Lammy told 'shame on you' by attack vigil crowd

  10. 10

    Sarah Mullally named as new Archbishop of Canterbury

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Alan Partridge returns with a 'brave' new project

    • Attribution
      iPlayer

    Added to Watchlist
    How Are You? It's Alan (Partridge) has been added to your iPlayer Watchlist.
    How Are You? It's Alan (Partridge)
  • Dragons' Den returns with more hopeful entrepreneurs

    • Attribution
      iPlayer

    Added to Watchlist
    Dragons' Den has been added to your iPlayer Watchlist.
    Dragons' Den
  • A heartfelt comedy exploring adoption and parenthood

    • Attribution
      iPlayer

    Added to Watchlist
    Trying has been added to your iPlayer Watchlist.
    Trying
  • What drives young women to risk it all in the MMA cage?

    • Attribution
      iPlayer

    Added to Watchlist
    Girl Fight has been added to your iPlayer Watchlist.
    Girl Fight
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.