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  • Trending

Lily Cole's social network ambition

  • Published
    2 January 2015
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Media caption,

trending

By BBC Trending
What's popular and why

The model and actress Lily Cole has been running her own social network, Impossible, external, for a year.

The site allows people to ask for something they need, or offer what they can give for free - without expecting anything in return.

But is it impossibly idealistic? BBC Trending catches up with Cole.

Reporter: Anne-Marie Tomchak

Video Journalist: Alvaro Alvarez

Want more? Watch our profiles of the stars of social media on BBC Trending's YouTube channel, external.

You can follow BBC Trending on Twitter @BBCtrending, external. All our stories are at bbc.com/trending

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