BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • Trending

#BBCTrending: Fashion Week controversy over Native design

  • Published
    21 February 2015
Share page
About sharing
Two dressesImage source, B Yellowtail/Getty Images
Image caption,

Yellowtail says elements from her dress (left) were copied by KTZ (right)

By BBC Trending
What's popular and why

Inspiration has not been in short supply at this year's New York Fashion Week. One item on the runway has caused a stir, however, after a designer claimed on Instagram that her dress had been copied by another designer.

Native American fashion designer Bethany Yellowtail posted, external a comparison of a dress she had released last year and a design shown this week by London-based KTZ.

"The dress as stated on my website embodies a Crow design from my great great grandmother...funny I didn't realize @ktz_official knew the Yellowtails or the Crow people," she writes.

"It's one thing for designers to be unoriginal and knock off other peoples designs but what happens when you blatantly take cultural valuable designs from Indigenous people? Let's find out....#CanANativeLive #boycott #KTZ #ktzofficial #boycottKTZ"

The post received hundreds of comments and kicked off a discussion online about cultural appropriation, especially after the popular blog Native Appropriations wrote about the controversy, external.

Yellowtail told the BBC that the hourglass motif is "deeply personal" and has been in her family since the late 1800s.

"It has served as the singular source of inspiration for my recent collection," she says. "What is more, my Native American community has a long history of outsiders misappropriating our traditional designs and lazily calling it 'inspired' fashion."

Her dress was worn by music artist Goapele to a Grammy awards brunch this year.

Lauren Chief Elk was one of the many activists who took to Twitter after Yellowtail made her accusations. She calls the social media platform "a great venue for accountability".

Beaded bagImage source, Lauren Yellowtail
Image caption,

Yellowtail says her dress was inspired by this beaded bag, made by her grandmother

"If we were just relying on news coverage - all we'd see is Vogue saying this is wonderful and that would be it," she says.

Marjan Pejoski, the creative director behind the KTZ collection, positioned the line shown at Fashion week as a tribute, external to "the primal woman indigenous to this land".

But not everyone was convinced.

"If you are trying to 'pay tribute' to our culture, maybe you should INCLUDE and collaborate with real Indigenous people instead of blatant ripping someone off!" Instagram user Lalexotica writes on Yellowtail's Instagram feed.

Kelly Cutruone, KTZ's public relations representative, says the company draws inspiration from several sources.

"Marjan's work over the last 20 years has always been inspired by indigenous cultures and tribes - Cherokee, Apache, pagan witches, the Masai," Cutrone tells the BBC, speaking on the company's behalf.

"Even if there is a similarity, these images have existed for hundreds of years. I understand if she said that it is her design and she has worn it, but so did thousands of people for thousands of years."

She also rejects the idea that native looks belong to native designers. "Nobody is one race," she says. "You can get DNA tested and have backgrounds that you didn't even know about."

KTZ celebrates "beauty, truth and power behind indigenous things", she says, a notion that people should embrace.

But to Chief Elk, it's not a celebration.

"This is the fashion version of Select All-Copy-Paste and 'you should be grateful because I'm extending your work and honoring you'," she writes, external. "This is an extension of #HowWeDisappear, and being forcibly removed and erased from work and labor."

Blog by Olivia Crellin

You can follow BBC Trending on Twitter @BBCtrending, external.

All our stories are at bbc.com/trending

Top stories

  • Live. 

    Fuel switches cut off before Air India crash that killed 260, preliminary report says

    • 8251 viewing8.3k viewing
  • Watch: Role of plane fuel switches explained

    • Published
      3 hours ago
  • Millions face hosepipe bans as UK heatwave reaches 34.7C

    • Published
      5 hours ago

More to explore

  • Outrage builds over plan to force all Gazans to southern city

    Palestinians walk among rubble in Rafah, with a tent and a bombed out building in the background (March 2025)
  • 'Splash and burn' and 'Tax time bomb'

    A composite image of the front pages of the Daily Mirror and the Daily Express on 12 July 2025
  • The Wimbledon finalist who lost in qualifying last year

    • Attribution
      Sport
    Amanda Anisimova covers her mouth with her hand
  • As UK faces third heatwave, is this 'just summer'?

    • Attribution
      Weather
    A person raises a fan to their face while wearing a sunhat on a hot, sunny day at Wimbledon on 10 July
  • In the country with the world's lowest birth rate, fertility clinics are booming

    People seen with multi-seat strollers with babies in Gwanghwamun Square in the heart of Seoul. Gwanghwamun Square in front of Gwanghwamun, the main gate of Gyeongbokgung Palace, a tourist attraction in Seoul, is a public square in central Seoul.
  • Starmer and Macron plead for patience in an impatient world

    UK Prime Minister Sir Keir Starmer and French President Emmanuel Macron shake hands during a press conference.
  • Trainspotting's Irvine Welsh: We've become 'dumbed-down machines'

    Close up shot from Trainspotting film showing Spud in sunglasses, smiling with pink shirt (Ewen Bremner), Renton sneering in blue T shirt (Ewan McGregor) & Begbie with earring and moustache in bright pink shirt (Robert Carlyle)
  • Weekly quiz: Which French chef made a meal fit for a King?

    King Charles III and French President Emmanuel Macron raise their glasses towards each other in a toast at a state banquet at Windsor Castle
  • Summer Essential: Your family’s guide to the summer, delivered to your inbox every Tuesday

    concentric circles ranging from orange to yellow to represent the sun, with a blue sky background
loading elsewhere stories

Most read

  1. 1

    BBC faces dilemma over new series of MasterChef

  2. 2

    Faisal Islam: We are heading for significant tax rises

  3. 3

    'Splash and burn' and 'Tax time bomb'

  4. 4

    Millions face hosepipe bans as UK heatwave reaches 34.7C

  5. 5

    The 10-year-old sleeper hit that has more plays than any Taylor Swift song

  6. 6

    'Sour taste'. Jellycat pulls supply leaving independent shop owners confused

  7. 7

    Former Met Police commissioner Ian Blair dies

  8. 8

    Donald Trump and the Scots: A not-so special relationship

  9. 9

    Trump surveys damage in Texas as search continues for 160 missing

  10. 10

    Man killed outside Knightsbridge hotel named

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Zara McDermott's investigation into modern stalking

    • Attribution
      iPlayer
    To Catch a Stalker
  • From the 999 call to conviction

    • Attribution
      iPlayer
    Murder 24/7
  • Philomena Cunk examines life and existence

    • Attribution
      iPlayer
    Cunk on Life
  • A cruise ending catastrophically

    • Attribution
      iPlayer
    Triangle of Sadness
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.