BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • Trending

Pep talk #Besomebody backfires at Texas school

  • Published
    5 March 2015
Share page
About sharing
Original tweet
Image caption,

Kash Shaikh's talk at Austin High School did not impress some students - but an online reaction brought the criticism beyond the student newspaper

BBC Trending
What's popular and why

US students usually face school assemblies with a mix of dread and boredom. But at one Texas school, students pushed back online against the invited speaker.

Kash Shaikh is the founder of an app called #BeSomebody. It matches people who have a passion - say, playing piano - with those who share the same interest or who want to book a lesson.

He describes the app as part of his larger goal to "inspire people to do what they love".

That's the message Shaikh said he was bringing to hundreds of students at Austin High School in Austin in January, when the school invited him to speak.

But some students were not impressed.

Screenshot from #BeKahsImage source, KAHS
Image caption,

A video from the school's media arts programme satirised Shaikh's talk and company

Students critical of the talk said Shaikh began following his passion when he was unlikely to lose everything by doing so - he had earned a significant amount at the tech company GoPro before leaving to start #BeSomebody - and were frustrated by the implication that someone not doing what they love was a "nobody".

KAHS, a satirical news show produced by students at the school, made a parody of Shaikh's talk on YouTube, external, portraying their teacher Gil Garcia as a "passionary" (what the #BeSomebody app calls their users), who tries to convince his students to follow their passion in increasingly absurd ways.

A student editorial published a few weeks later said Shaikh's message fell flat.

"Sure #BeSomebody has a feel-good message meant to inspire the youth, but at its heart, #BeSomebody is a company," student Sean Saldana wrote, external.

"And there's just something inherently wrong about a company coming to a public school, wasting government resources (time that could be spent in class and money that's paying a staff that isn't working), to half advertise to people who have no choice about whether or not they want to hear. The whole thing is just kinda gross."

Shaikh rebuffed the criticism in a blog post, external, tagging two student organisations on Twitter - "A few UNinspired high school kids & faculty at @sfamaroonnews @KAHSNEWS inspired my latest blog post".

Kate McGee, an education reporter at Austin's public radio station, said she saw the blog post and tweet responses begin trending on Reddit.

"I think that people were surprised by the start-up's response to the kids," she said "The optics of it - the guy getting mad because of couple of high school kids criticised him."

Kash tweet

McGee says the school is a mix of teenagers from different economic backgrounds. Students have told her teachers impress on them to not accept things at face value.

Shaikh told the BBC he was "shocked" by the social media reaction, saying he received some racist comments.

He has spoken more than 150 schools since 2009 and said the reaction on the day of the speech - and in messages he's received from students since - had been very positive.

While he thought the video "was really well done", he decided to tag the students organisations on the tweet because "I wanted them to read a different opinion".

KAHS tweet

What followed was more online conversation - and criticism - about #BeSomebody's response, as McGee reports, external. That included a tense Twitter exchange between Garcia and one of #BeSomebody's employees.

Shaikh says his message hasn't changed, but he "learned a lot about the back and forth on social media". He says he won't likely repeat this particular talk, which focused largely on his own story, to students.

"We want to focus on the kids and what they want to do."

Reporting by Taylor Kate Brown

Next story: Why some Indians want to 'Ban BBC'

Or maybe you'd like to watch: The 'baby rappers' of the banlieues

You can follow BBC Trending on Twitter @BBCtrending, external, and find us on Facebook, external. All our stories are at bbc.com/trending.

Top stories

  • Police make three arrests during Epping protest

    • Published
      3 hours ago
  • US court rules many of Trump's global tariffs are illegal

    • Published
      3 hours ago
  • Brothers set new record for 9,000-mile Pacific row

    • Published
      2 hours ago

More to explore

  • Harry set for UK visit but will he see his father?

    A split image showing the faces of Prince Harry and King Charles. Both wear blue blazers and light shirts.
  • 'Inn-justice' for Epping and 'Rayner faces sleaze inquiry'

    The front pages of the Sun and the Daily Telegraph.
  • How coffee chains like Costa lost the matcha generation

    Two young women one with long brown hair and a grey hoodie and one with blonde hair in a slick back bun and a black leather bomber both holding green iced matcha drinks with straws on a street outside a Blank Street Coffee shop in London
  • Manhunt in Australian bush brings long-dismissed conspiracy theorists to the fore

    A man stands on a bus stop holding a sign saying "freedom" in bold capital letters. A line of police officers backs can be seen at the bottom of the picture, all in high vis tops. The street they are on is lined with trees which have lost their leaves
  • I asked a bus passenger to turn his phone down - he called me miserable

    A man in a white t-shirt and blue denim jacket sits on a bus next to the window and uses his phone. His face is out of the camera shot. Another passenger sat next to him also uses their phone.
  • What Taylor Swift and Travis Kelce's wedding could look like

    A screenshot taken from Instagram showing Travis Kelce and Taylor Swift hug each other
  • Meet the three-year-olds helping anxious teens spend more time in school

    A teenage girl and a toddler smiling and talking to each other
  • 'Gringos out!': Mexicans protest against tourists and gentrification

    A man shouts into a loudhailer on a recent anti-gentrification march in Mexico City
  • Olivia Colman and Benedict Cumberbatch's secrets to successful marriages

    Olivia Colman and Benedict Cumberbatch attend "The Roses" UK Premiere at the Odeon Luxe Leicester Square on August 28, 2025 in London, England.
loading elsewhere stories

Most read

  1. 1

    'Inn-justice' for Epping and 'Rayner faces sleaze inquiry'

  2. 2

    US court rules many of Trump's global tariffs are illegal

  3. 3

    Brothers set new record for 9,000-mile Pacific row

  4. 4

    Julia Roberts: We're losing the art of conversation

  5. 5

    How coffee chains like Costa lost the matcha generation

  6. 6

    Police make three arrests during Epping protest

  7. 7

    Harry set for UK visit but will he see his father?

  8. 8

    BBC Proms performance interrupted by pro-Palestinian protesters

  9. 9

    US blocks Palestinian leader from attending UN meeting in New York

  10. 10

    Norrie rues 'overconfidence' as chance to beat Djokovic disappears

    • Attribution
      Sport

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Rolf Larsen investigates the case of a missing child

    • Attribution
      iPlayer
    DNA
  • Comedian Bob Mortimer chooses his desert island tracks

    • Attribution
      Sounds
    Desert Island Discs: Bob Mortimer
  • Freddie Mercury: from iconic shots to private snaps

    • Attribution
      iPlayer
    A Life in Ten Pictures: Freddie Mercury
  • When an Olympic badminton match caused controversy

    • Attribution
      Sounds
    Sporting Witness: Shuttlecock scandal
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.