BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • Trending

Why is a Chinese takeaway box taking over election talk?

  • Published
    10 April 2015
Share page
About sharing
The Chinese take away box which started trending in the ukImage source, Twitter: @T4514T
Image caption,

The Chinese takeaway food box which is trending in the UK

ByBBC Trending
What's popular and why

People wanting to follow the general election campaign on Twitter have been using the hashtags #GE2015 and #GE15 but as these have become popular, they've attracted the attention of spam advertisers.

On Thursday, this image of a Chinese takeaway food box was the fourth most tweeted image under #GE2015. Which is somewhat strange because of the seriousness of the tag.

The BBC and other news outlets are using the #GE2015 tag to share their reports, and politicians from all the major parties are using it to highlight coverage which is favourable to them. So, for example, Tristam Hunt, external used it to announce that Labour would offer guaranteed one-to-one careers advice, and this was re-tweeted around 100 times from different Labour backed accounts. The Conservatives' Dr Liam Fox , externalused it to highlight his comments about Britain's nuclear deterrent Trident, and this was retweeted three times. When the Liberal Democrats used it to promote their latest attack ad,, external which features Ed Miliband lip-synching along to Elton John, it was shared 14 times under the #GE2015 tag.

But those Twitter numbers are all less than the Chinese takeaway box, at least within the #GE2015 stream. It was shared around 170 times in 24 hours. At one point it was the most popular image of the day yesterday under the #GE2015 tag, but by the afternoon the launch of a new crowd-funded #iamanimigrant, external posters, a report in the Guardian about polling data, external and a Plaid Cymru "scrap Trident" poster, external had pushed it off the top spot.

The chinese take away box full of sweetsImage source, Amazon: Fold Pak
Image caption,

The link provided on the Twitter account links through to a Amazon page

So what's going on? Dr Aldo Faisal, a Senior Lecturer in Neurotechnology from Imperial College London told BBC Trending that the popularity of the picture was a result of an army of computer programmes called Twitter bots. "You get three types of bots on Twitter," he said "the first type just follow other users and retweet what they say, the second type search news outlets for trending words and retweet what they say, the third type search for trending words and add their own links before tweeting. There are now social media platforms which allow users to run hundreds of Twitter accounts with relative ease."

"The Chinese box is a type three bot, which has then been retweeted and followed by hundreds of type one bots."

"It's a form of malicious advertising, but in the future it might be possible protect Twitter users," he added. "We have made an algorithm available to the public , externalwhich detects whether users are real people, a team of people running a politicians account or a bot, we hope it will be used to develop spam filters".

This helps explain why the Chinese takeaway box had support from porn stars and from "the official account" of Mexican actor Oscar Terrazas, who has more than 17,000 followers on Twitter. Terrazas's account, external may claim to be an official account, but its stream is full of advertisements for "Indian Healing Clay" and "Nail Art Gemstones". In fact, this is not the first time that this sort of bot content has filed into the Twitter stream of #GE2015. Since the campaign launched BBC Trending has noticed a number of porn accounts using the hashtag to try and promote their distinctly non-political content.

Indian healing clayImage source, Twitter: @oscarterrasaz
Image caption,

The Indian healing clay is also advertised on the bot account

Are there lessons here for the general election campaign? Perhaps not. Take the Liberal Democrat attack ad as an example - despite just 14 retweets under the #GE2015 tag, 200 others shared it with a different hashtag, #saysorryEd, and Liberal Democrat spokesperson told BBC Trending it reached 70,000 people in all through various social media platforms. The parties themselves don't seem to be using Twitter bots. For any that were considering it, it's worth noting that sadly for the takeaway box, being able to trend in this hashtag has not made people click on the link to its Amazon site, external. The box only have one customer review dated February 2015, "These take out boxes are good quality. We used them to package cookies we gave out for XMAS" reports a reviewer called "El Noel".

Reporting by Hannah Henderson , external

If you like stories like this from BBC Trending, take a second to vote for us, external - we've been nominated for a Webby Award.

Next story: Dancers perform on the subway despite the threat of arrest

You might also enjoy reading: David Cameron's 'thug life' on YouTube

You can follow us on Twitter @BBCtrending, external, and find us on Facebook, external.

Top stories

  • Live. 

    Israel approves Trump’s plan for Gaza ceasefire and hostage release

    • 12256 viewing12k viewing
  • How Trump secured a Gaza breakthrough which eluded Biden

    • Published
      9 hours ago
  • William visibly moved as widow tells of husband's suicide

    • Published
      12 minutes ago

More to explore

  • Woman in Dutch beach cold case named after 21 years

    Interpol image showing the head and shoulders crop of a black and white sketch of Eva Maria Pommer, whose body was found on a Dutch beach in 2004
  • 'Peace within reach' and 'A moment of shared hope'

    A composite image of Metro and the Daily Mirror. "Peace within reach at last" reads the headline of the former and "a moment of shared hope" reads the headline of the latter.
  • Tech billionaires seem to be doom prepping. Should we all be worried?

    Mark Zuckerberg's eyes looking worried
  • How Trump secured a Gaza breakthrough which eluded Biden

    Trump is on the left with his back to the camera, looking right towards Netanyahu who is also with his back to the lens, looking left towards Trump. Both men have dark suits and white shirts
  • Huge buzz but a big gamble: Battlefield 6 takes aim at Call of Duty

    Screenshot from Battlefield 6 shows a female sniper resting her cheek on the stock of a long-range rifle as she looks down its scope. There is a look of concentration on her face, which is flecked with black dust.
  • Weekly quiz: What did Queen Camilla say about Jilly Cooper?

    Jilly Cooper listening to Queen Camilla telling a story
  • How 20 minutes of nature can boost your health

    A wide, front view angle shot of a family and their dog walking through a woodland forest in Northumberland, Northeastern England during the Covid-19 pandemic.
  • The new AI arms race changing the war in Ukraine

    Serhiy Beskrestnov is a middle-aged man wearing a khaki uniform. He is holding a drone with a wingspan of just under a metre and a half. It looks quite roughly put together - crudely constructed. Serhiy is looking down a barrel of the camera.
  • The Upbeat newsletter: Start your week on a high with uplifting stories delivered to your inbox

    A graphic of a wave in the colours of yellow, amber and orange against a pink sky
loading elsewhere stories

Most read

  1. 1

    William visibly moved as widow tells of husband's suicide

  2. 2

    Tech billionaires seem to be doom prepping. Should we all be worried?

  3. 3

    Fossil found on Dorset coast is unique 'sword dragon' species

  4. 4

    New York Attorney General Letitia James criminally indicted

  5. 5

    'Peace within reach' and 'A moment of shared hope'

  6. 6

    Thousands more university jobs cut as financial crisis deepens

  7. 7

    Woman in Dutch beach cold case named after 21 years

  8. 8

    Celebrity Traitors episode two was as killer as Tom Daley's side-eye

  9. 9

    How Trump secured a Gaza breakthrough which eluded Biden

  10. 10

    How 20 minutes of nature can boost your health

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

The Celebrity Traitors

  • An all-star cast enters the ultimate game of deceit

    • Attribution
      iPlayer

    Added to Watchlist
    The Celebrity Traitors has been added to your iPlayer Watchlist.
    The Celebrity Traitors
  • All the betrayal and drama unpacked

    • Attribution
      iPlayer

    Added to Watchlist
    The Celebrity Traitors: Uncloaked has been added to your iPlayer Watchlist.
    The Celebrity Traitors: Uncloaked
  • Meet the Celebrity Traitors as the mind games begin

    • Attribution
      iPlayer

    Added to Watchlist
    The Celebrity Traitors has been added to your iPlayer Watchlist.
    The Celebrity Traitors
  • A treacherously good version of a pop classic

    • Attribution
      iPlayer

    Added to Watchlist
    BBC Proms has been added to your iPlayer Watchlist.
    BBC Proms 2025: Britney Spears
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.