BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • BBC Trending

The destruction of a social media 'rock star'

  • Published
    10 September 2016
Share page
About sharing
Laura Lawson Visconti on Duckbill RockImage source, Laura Lawson Visconti
BBC Trending
What's popular and why

The quest for a perfect photo to share online - many have valiantly embarked on that journey. But the destruction of an iconic natural landmark, popular with selfie-takers, has led some to question if its social media fame might have made it a target for the vandals.

Oregon's Cape Kiwanda State Natural Area is particularly striking part of the scenic US Pacific Northwest. And teetering over the edge of a cliff facing the Oregon coast, a sandstone rock formation dubbed the "Duckbill" (some say its profile resembles the beak, or "bill" of a duck), had attracted many an intrepid photographer over the years.

Lisa Johnson poses on duckbill rockImage source, Lisa Johnson

The rock, a narrow column topped by a huge pedestal, had stood on the cliff's edge for hundreds of years. Until last week.

When parks officials found the structure smashed to thousands of pieces, they concluded that it had succumbed to the elements. Died a natural death, if you will.

Smashed duckbill rockImage source, Oregon Parks and Recreation Department

But a video, external, soon surfaced that appeared to tell a different story.

People appearing to pull duckbill rock downImage source, YouTube

The footage was captured by David Kalas. He told BBC Trending that he had been filming a drone video with his friend when he saw a group of 8 people heading towards Duckbill.

"A few minutes after that it looked like all of them were pushing against it, but in my mind the rock was sturdy, people always stood on top of it to take pictures, people always messed with it and it was always indestructible. So when they were pushing against it I thought they're just trying to get a social media picture of them trying to topple the rock," Kalas told BBC Trending, "I saw it wobble and I just ran up and I started recording as three just kept pushing and kept pushing until it actually managed to topple over."

Kalas tells us that when he confronted the group, the said that one of their friends had broken their leg on the rock and they were destroying it so that no one else would get hurt.

But should they have been there in the first place?

Fenced off areaImage source, Oregon Parks and Recreation Department

Chris Havel, associate director of the Oregon Parks and Recreation Department, told BBC Trending that they had built a fence around the structure and put up signs warning visitors from going near it. But just search for the tag #duckbill or #RIPThatPNWRock (RIP That Pacific Northwest Rock) on Instagram to see that it clearly didn't serve as a deterrent for the keen social media photographer.

"It's a very strange thing," Havel says, "The fence is very clear, you have to intentionally move the wires aside and crawl through it. People regularly ignore those fences and signs, go past these barriers and get up close to the formations."

But is this sort of behaviour a modern curse resulting from the quest for the perfect social media photograph?

Duckbill rockImage source, Oregon Parks and Recreation Department

"I think we like to think that we invented sharing, but one of our staff was recently in a historic home and noticed a picture hanging on the wall of people posing on this rock and it was dated 1900," Havel says, "So I think we're naturally drawn to beauty. Now I think what's changed is how easy it is to share, how quickly fame spreads and the sense of belonging that you get when you become part of the group that's also posed on the rock. People want to be part of that club and they might take risks in order to join that membership. Risks that if they thought about it and thought about their own safety and the safety of their friends, they wouldn't normally take."

Havel says that police are still investigating the destruction of the rock.

Duckbill Rock is not the only environmental area attracting unwanted attention from social media users. A group called High on Life were forced to apologise and pay $5,000, external after they damaged the ecosystem of Yellowstone National Park's Grand Prismatic Springs in the search for a good photo. The same group were also investigated for permanently damaging Salt Flats in Utah by waterskiing on them behind a bus.

high on life apologiseImage source, Facebook
Image caption,

Social media travel group High on Life apologise after photos of some of them walking through a protected, ecosystem went viral online

But it's not simply the vandalism of environmental structures like Duckbill Rock that appears to be the issue. Many social media users expressed their anger that their own pictures may have contributed to the rock's demise.

engagement on rockImage source, Tatyana Ostapyuk / @clearlysimply photography

This is what one photographer called Jordan Voth wrote about the issue on Instagram, external.

"I can't help but think we are all part of the problem. The way photos spread through Instagram and Facebook is great and a lot of good can come of it but then things like this happen. I've always been an advocate for tagging places and sharing locations so everyone can enjoy them but not anymore."

Reporting by Kate Lamble & Megha Mohan, external

NEXT STORY: Single mum drags up for 'Donuts with Dad'

Yevette VasquezImage source, Yevette Vasquez

The mum who stuck on a moustache so her son wouldn't miss out on a school event. READ MORE

You can follow BBC Trending on Twitter @BBCtrending, external, and find us on Facebook, external. All our stories are at bbc.com/trending.

Top stories

  • Live. 

    Minneapolis school shooter 'obsessed with idea of killing children', authorities say

    • 11133 viewing11k viewing
  • European leaders outraged after Russian strikes kill 21 and damage EU's HQ

    • Published
      1 hour ago
  • Lives torn apart in Kyiv after Russia's heaviest bombardment for weeks

    • Published
      4 hours ago

More to explore

  • 'The whole town is on a high': What Grimsby's dramatic win over Man Utd means to fans

    A man in his 60s with short grey hair fist pumps the air in celebration. He is wearing a black and white Grimsby Town shirt.
  • Lives torn apart in Kyiv after Russia's heaviest bombardment for weeks

    Ukrainian Red Cross members provide first aid to a wounded woman at the site of a Russian missile strike on a residential building on August 28, 2025 in Kyiv,
  • What are Rachel Reeves' options on property tax?

    A woman walking her dog stands outside of an estate agent's window looking at prices
  • The Summer I Turned Pretty fans told to stop abuse of cast

    Christopher Briney, Lola Tung and Gavin Casalegno in a promotional photo for The Summer I Turned Pretty
  • Jacqueline Wilson on the 'easiest and hardest book I've ever written'

    Jacqueline Wilson
  • Minneapolis mourns two children killed in shooting - here's what we know

    People gather outdoors while holding candles at a vigil for the victims of the shooting,  at a local park at the Annunciation Catholic School in Minneapolis on Wednesday evening.
  • Woman says Zou raped her hours before other attack

    Treated image of Zhenhao Zou featuring his police mugshot. He is looking straight at the camera with a serious expression. He has straight dark hair with a long fringe and is wearing a white t-shirt and black shirt.
  • Spain and Portugal wildfires drive worst EU season on record

    Copernicus Sentinel-2 satellite image acquired on 16 August shows multiple fires in northern Spain.
  • A charity is giving people money to stop homelessness - and it says it's working

    A woman in a leopard print top holds a young boy in glasses and a blue top
loading elsewhere stories

Most read

  1. 1

    Price of Mounjaro to be discounted in UK pharmacies

  2. 2

    Jessie J cancels tour dates to undergo surgery

  3. 3

    European leaders outraged after Russian strikes kill 21 and damage EU's HQ

  4. 4

    Met special constable found guilty of child rape

  5. 5

    Trump's 'Alligator Alcatraz' being emptied of immigrant detainees

  6. 6

    Froome airlifted to hospital after 'serious' crash

    • Attribution
      Sport
  7. 7

    US Fed Governor Lisa Cook sues Trump over his attempt to fire her

  8. 8

    Epping hotel order could spark protests, court told

  9. 9

    Reform council boss bans local newspaper's reporters

  10. 10

    'The whole town is on a high': What Grimsby's dramatic win over Man Utd means to fans

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • The ups and downs of a 30-year marriage

    • Attribution
      iPlayer
    Marriage
  • Bewitching drama from Anne Rice

    • Attribution
      iPlayer
    Mayfair Witches
  • Lies, forgeries and fraud worth $86 million

    • Attribution
      iPlayer
    The Great Art Fraud
  • A celebration of Britain's finest composers

    • Attribution
      iPlayer
    Great British Classics at the Proms
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.