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Marmitegate - The jokes you'll love or hate

  • Published
    13 October 2016
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Indiana Jones eyes a tub of MarmiteImage source, Twitter/sourdust
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What's popular and why

The prospect of supplies of Marmite drying up - if you only buy your food online at Tesco - has provoked much mock gnashing of teeth online and a frenzy of meme-making.

The crisis is now so serious that it has inspired a variety of hashtags, from the more predictable #Marmitegate to #Marmageddon and #Marmexit.

For those who love it rather than hate it, we are now potentially staring into the abyss.

Apocalyptic scene: Child says "What did Marmite taste like father?"Image source, Twitter/Banalyst
Braveheart film pic: Marmitegate It's war!Image source, Twitter/marathonrun01
First they came for the Marmite I sadi nothing..Image source, Twitter/smsdengl

But there is always some to be found if you know who to ask.

Undercover footage of Sam Allardyce with caption: "I can get you Marmite but it's going to cost."Image source, Twitter/Mnrrnt

And the scarcity of one particular spread might create opportunities for others. Though this message was a fake.

Vegemite to Bovril "This is our moment"Image source, Twitter

The trigger for Marmitegate is a dispute between Tesco and Unilever, the makers of Marmite, about how much the post-Brexit drop in the value of the pound will affect the wholesale price. Some on social media clearly had little patience for those who hadn't seen the threat to Marmite supplies coming.

Picture of Leave campaign bus with phrase "Ban Marmite" photoshopped onImage source, Twitter/smbthomas

One Remain campaigner has put an ordinary size tub of Marmite up for auction on eBay, external, with a starting price of £70. They describe the item as: "A much loved/hated spread once found in many cupboards across Britain, but following the decision to leave the EU has now become an extremely rare item."

But some Brexit supporters are clearly not going to take the rap for this, no matter how many celebrity tears are shed.

Breaking News: Lily Allen apologises on behalf of the country for absence of Marmite in TescoImage source, Twitter/brexittruths

At moments like this what's needed is a clear-headed analysis of how people voted and an inspired pun.

Venn diagram showing intersection of eats Marmite and voted Brexit group as UnileaversImage source, Twitter/Copywritr_UK

NEXT STORY:From Post-it notes to published cartoonist

The past, the futureImage source, Chaz Hutton

You can follow BBC Trending on Twitter @BBCtrending, external, and find us on Facebook, external. All our stories are at bbc.com/trending.

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