BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • BBC Trending

US election 2016: Partisan news site whips up Clinton fans

  • Published
    28 October 2016
Share page
About sharing
tweetImage source, @Ashleyllouise
ByBBC Trending
What's popular and why

If you've been following the US election you know the story so far: Donald Trump has rallied a hardcore of enthusiastic supporters. Meanwhile, there's a potentially larger but lukewarm pool of Hillary Clinton voters.

But there actually are Americans who are passionate about the Democratic candidate. One recent ABC News survey showed that significantly more Clinton voters, external are casting an affirmative ballot for her than for Trump (rather, that is, than voting against the other side).

And many of those Clinton fans are being organised online by a left-wing media outlet that's behind several big trends.

The latest hashtag pushed by Shareblue, external, "Here I Am With Her", was tweeted more than 40,000 times in the course of a few hours this week.

The campaign coincided with the start of early voting in many states, and the tweets featured inspiring messages and selfies of citizens posing with Hillary Clinton.

tweetImage source, @DBAnderson1
tweetImage source, @kellyforamerica

Shareblue amplified the reach of the message by retweeting dozens of messages, external using the hashtag.

But in a pattern common to pretty much every popular election-related trend, opponents noticed and began pushing back hard.

Several of the most popular tweets under the tag ended up being anti-Clinton.

tweetImage source, @ontheotherhand
tweetImage source, @joshnonyabiz

Shareblue is a for-profit media company that does not co-ordinate with the Democratic Party, says chief executive Peter Daou, a former Clinton adviser.

However, the site is owned by influential Democrat backer David Brock, who also controls a number of pro-Clinton political action committees.

More to the point, with headlines like "In an election seething with rage, Clinton taps into the power of joy, external" and "Donald Trump is intent on destroying the First Amendment, external", Shareblue is unabashedly onside for Clinton.

"One of the great misfortunes and injustices of this election is a complete marginalisation of Hillary Clinton supporters," Daou told BBC Trending.

"You see all these profiles of Trump supporters and their anger and rage, yet somehow she's winning.

"And you don't win elections if people aren't excited about you."

In addition to "Here I Am With Her", Shareblue has also been the driving force behind a number of big campaign-related trends.

For instance, after Trump's keynote speech at the Republican National Convention in July, the site's social media accounts pushed one phrase that on first glance looked like one of the pithy, jokey hashtags that climb up Twitter's list every day: #TrumpSpeechInFourWords.

Around 100,000 Twitter users joined in - again a mix of Clinton activists and her critics:

TweetImage source, @demfromCT
TweetImage source, @rck5349
TweetImage source, @thehermancain

The New York Times says Shareblue is "pushing the buttons that activate Mrs. Clinton's outrage machine, external" and Daou says that the seemingly organic hashtags are the products of Shareblue brainstorming sessions.

But he also argues that his company is providing a necessary corrective to the "enthusiasm gap" narrative and - in much the same way that similar partisan news outlets on the right do - criticises mainstream media for bias against his favourite candidate.

"So many people are tired of hearing about her emails," he says.

"From Clinton supporters there's one theme that's becoming more and more insistent - just wait until election day and you'll really see how popular she is."

Blog by Mike Wendling, external

More from BBC Trending: Woman's response to 'cyber bully' who threatened to release naked video

Taruna Aswani

The first email came at nine o'clock on a Friday morning. And when 26-year-old Taruna Aswani received a message from a man she didn't know, who called himself "Kevin John," she was shocked to read his message.READ MORE

You can follow BBC Trending on Twitter @BBCtrending, external, and find us on Facebook, external. All our stories are at bbc.com/trending.

Top stories

  • Live. 

    Trump says Israel and Hamas 'both sign off' on first phase of Gaza peace plan

    • 3817 viewing3.8k viewing
  • 'Half my mind is still in Gaza': Evacuated teacher begins studies in UK

    • Published
      14 minutes ago
  • America's top banker sounds warning on US stock market fall

    • Published
      13 minutes ago

More to explore

  • 'Half my mind is still in Gaza': Evacuated teacher begins studies in UK

    Sana el-Azab
  • Stars, secrets and slip-ups: Celebrity Traitors is off to a cracking start

    Alan Carr and Claudia Winkleman on the Celebrity Traitors
  • How Britain's membership of the ECHR became a political hot potato

    Montage image showing Nigel Farage, Kemi Badenoch and Sir Keir Starmer
  • Badenoch hopes to grab attention with policy blitz

    Leader of the Conservative Party Kemi Badenoch waves at supporters as she arrives at the annual Conservative Party Conference on October 4, 2025 in Manchester, England.
  • High security a fact of life for UK Jewish community living in fear of attack

    Members of the Community Security Trust (CST) speak to a police officer at the cordon near the scene of an incident at Heaton Park Hebrew Congregation synagogue in Crumpsall, Manchester
  • Why Pickford is England's undisputed number one

    • Attribution
      Sport
    England goalkeeper Jordan Pickford
  • 'One of the greatest things' - Nigeria's art innovators on display in London

    Jimoh Buraimoh, Figural Abstract 1973. Kavita Chellaram. Image courtesy of kó, Lagos © Jimoh Buraimoh
  • Dazzling supermoon illuminates skylines around the world

    The bright supermoon sitting at the tip of the Eiffel Tower in Paris
  • The Upbeat newsletter: Start your week on a high with uplifting stories delivered to your inbox

    A graphic of a wave in the colours of yellow, amber and orange against a pink sky
loading elsewhere stories

Most read

  1. 1

    Stars, secrets and slip-ups: Celebrity Traitors is off to a cracking start

  2. 2

    McCann stalker contacted Maddie's sister, court told

  3. 3

    ChatGPT image snares suspect in deadly Pacific Palisades fire

  4. 4

    Progress in Gaza peace talks as Trump says 'very close to deal'

  5. 5

    Dolly Parton posts 'I ain't dead yet' after sister sparks health concerns

  6. 6

    King Charles hopes nature film will 'inspire' viewers

  7. 7

    Conservatives would scrap stamp duty, Badenoch announces

  8. 8

    Troops cheated hearing tests, says ex-marine suing MoD

  9. 9

    Big Brother contestant removed over 'unacceptable language'

  10. 10

    Al-Shamie pledged allegiance to 'IS' in 999 call

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Rom-com starring Aimee Lou Wood and Nabhaan Rizwan

    • Attribution
      iPlayer

    Added to Watchlist
    Film Club has been added to your iPlayer Watchlist.
    Film Club
  • Exposing a pro-Russian fake news operation

    • Attribution
      iPlayer

    Added to Watchlist
    Global Eye has been added to your iPlayer Watchlist.
    Global Eye: Inside a Pro-Russian Fake News Operation
  • Leonardo DiCaprio discusses his new film

    • Attribution
      iPlayer

    Added to Watchlist
    Movies With Ali Plumb has been added to your iPlayer Watchlist.
    Movies With Ali Plumb: Leonardo DiCaprio in Conversation
  • The rise and downfall of Margaret Thatcher

    • Attribution
      iPlayer

    Added to Watchlist
    Thatcher: A Very British Revolution has been added to your iPlayer Watchlist.
    Thatcher: A Very British Revolution
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.