BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • BBC Trending

Are food bloggers fuelling racist stereotypes?

  • Published
    3 March 2017
Share page
About sharing
noodles chopsticksImage source, Robert Gauthier/Getty Images
ByMegha Mohan
BBC Trending

"Food media is predominantly generated by white people for white people, so when the subject veers toward anything outside of the Western canon, it's not uncommon to see things generalised, exotified, or misrepresented. "

Filipino-American Celeste Noche, external, who is a food and travel photographer, shared her thoughts on the "exotified" depiction of certain recipes within the blogging and gourmet community on the podcast The Racist Sandwich, external.

"I think microaggressions in social media are reflective of food media as a whole in that appropriation," Noche tells BBC Trending, "These microaggressions can be as simple as a lack of research."

Whether it's taking photos of dishes with chopsticks sticking straight up into rice or noodles (which can be seen as offensive in some Asian cultures)", she says, "or dramatisation in the props used to style ethnic foods (why are Asian dishes so often styled on bamboo mats or banana leaves with chopsticks?)".

Chopsticks noodlesImage source, Pinterest
Image caption,

"Chopsticks sticking straight up into rice or noodles can be seen as offensive in some Asian cultures," says Noche

Noche added that established food blogs like that of Andrew Zimmern also fed into stereotypes.

"(His) recipe for Filipino short ribs, external is styled with chopsticks even though Filipinos traditionally eat with spoons and forks or their hands".

Zimmern has not responded to a request for comment at the time of writing.

Similarly the food site Bon Appetit received some criticism for publishing a video last year about noodles claiming "Pho is the new Ramen." Several commenters attacked the video for the "simplification of Asian culture" as "pho is from Vietnam and ramen from Japan".

The video was fronted by a white American chef who spoke on the 'correct way to eat pho".

FacebookImage source, Facebook
Image caption,

Messages under Bon Appetit's video "Pho is the new Ramen"

After a little more than 24 hours on the website Bon Appetit removed the video altogether, both from their Facebook and YouTube channels, and apologised for any offence they may have caused.

Noche's assertion comes at a time of much discussion, external about the so-called "cultural misrepresentations" of food.

Pembroke College of Cambridge university said they were taking complaints from ethnic minority students about their menu "seriously".

"Dear Pembroke catering staff, stop mixing mango and beef and calling it 'Jamaican stew'," a student, external posted on the college's Facebook page. "I'm actually half Jamaican, pls show me where in the Caribbean they mix fruit and meat."

Another complained about a "Tunisian rice" recipe which, well, doesn't exist in Tunisia.

The college said they would be "going through the dishes on the menu to see if any are ones that are not very well named".

Pembroke College CambrigeImage source, Getty Images
Image caption,

Pembroke College Cambridge has said they will review their menu following criticism

However, not everyone agreed.

Evening Standard, external journalist Sam Leith wrote "And if, in an age when basic civilisational freedoms are under threat, the next generation of highly educated students is devoting its attention to complaining about whether their lunch is authentic enough, God help us all."

Some Facebook commenters, external agreed with him, saying that the famous college had "been blind sided by politically correct Nazis".

Celeste NocheImage source, Celeste Noche
Image caption,

Celeste Noche says "food media is predominantly generated by white people for white people" and "misrepresents" ethnic communities

Noche however, feels that the issue speaks to a wider discussion on the portrayal of minorities.

"We need to break away from the idea that white and western is the base standard for media portrayals - whether in food, film, literature, etc - and start trusting and hiring people of colour to represent themselves."

Blog by Megha Mohan, external

Next story: Actress speaks out against 'casting couch culture'

Varu SarathkumarImage source, Varu Sarathkumar/BBC

You can follow BBC Trending on Twitter @BBCtrending, external, and find us on Facebook, external. All our stories are at bbc.com/trending.

Top stories

  • Live. 

    Trump says Israel and Hamas have agreed to first phase of Gaza peace deal, paving way for ceasefire

    • 15383 viewing15k viewing
  • What we know about the 'first phase' of the Gaza peace deal

    • Published
      1 hour ago
  • 'Momentous opportunity': World reacts to first stage of Gaza peace deal

    • Published
      1 hour ago

More to explore

  • 'Half my mind is still in Gaza': Evacuated teacher begins studies in UK

    Sana el-Azab is sitting on a wall circling Durham Cathedral. She is smiling and is doing a peace sign with her hands.
  • 'I'll axe stamp duty' and 'My Maddie hoax agony'

    Newspaper headlines: Tories vow to scrap stamp duty and Madeline McCann's parents give testimony in alleged stalking case
  • Stars, secrets and slip-ups: Celebrity Traitors is off to a cracking start

    Alan Carr and Claudia Winkleman on the Celebrity Traitors
  • Young children taking knives to school, BBC finds

    Graphic: Knives in foreground, in background children sitting at school desks.
  • 'It was like a movie' - How immigration raid on Chicago apartments unfolded

    Image of law enforcement officer pointing a gun, with sparks in the background
  • Inside the room where Nobel Peace Prize is decided – but will Trump get his wish?

    Members of the Nobel Peace Prize committee and secretary sit around a table in the room where they make their decision
  • 'I cried every day': Victoria Beckham tells of fashion woes in new Netflix doc

    Victoria Beckham in a green dress
  • How Britain's membership of the ECHR became a political hot potato

    Montage image showing Nigel Farage, Kemi Badenoch and Sir Keir Starmer
  • The Upbeat newsletter: Start your week on a high with uplifting stories delivered to your inbox

    A graphic of a wave in the colours of yellow, amber and orange against a pink sky
loading elsewhere stories

Most read

  1. 1

    America's top banker sounds warning on US stock market fall

  2. 2

    Have Russians set up a military base in my childhood home?

  3. 3

    'I'll axe stamp duty' and 'My Maddie hoax agony'

  4. 4

    Stars, secrets and slip-ups: Celebrity Traitors is off to a cracking start

  5. 5

    Water bills to rise further for millions after appeal

  6. 6

    Young children taking knives to school, BBC finds

  7. 7

    'I cried every day': Victoria Beckham tells of fashion woes in new Netflix doc

  8. 8

    What we know about the 'first phase' of the Gaza peace deal

  9. 9

    King Charles hopes nature film will 'inspire' viewers

  10. 10

    Inside the room where Nobel Peace Prize is decided – but will Trump get his wish?

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Rom-com starring Aimee Lou Wood and Nabhaan Rizwan

    • Attribution
      iPlayer

    Added to Watchlist
    Film Club has been added to your iPlayer Watchlist.
    Film Club
  • Exposing a pro-Russian fake news operation

    • Attribution
      iPlayer

    Added to Watchlist
    Global Eye has been added to your iPlayer Watchlist.
    Global Eye: Inside a Pro-Russian Fake News Operation
  • Leonardo DiCaprio discusses his new film

    • Attribution
      iPlayer

    Added to Watchlist
    Movies With Ali Plumb has been added to your iPlayer Watchlist.
    Movies With Ali Plumb: Leonardo DiCaprio in Conversation
  • The rise and downfall of Margaret Thatcher

    • Attribution
      iPlayer

    Added to Watchlist
    Thatcher: A Very British Revolution has been added to your iPlayer Watchlist.
    Thatcher: A Very British Revolution
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.