BBC Homepage
  • Skip to content
  • Accessibility Help
  • Your account
  • Notifications
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • More menu
More menu
Search BBC
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
Close menu
BBC News
Menu
  • Home
  • InDepth
  • Israel-Gaza war
  • War in Ukraine
  • Climate
  • UK
  • World
  • Business
  • Politics
  • Culture
More
  • Tech
  • Science
  • Health
  • Family & Education
  • In Pictures
  • Newsbeat
  • BBC Verify
  • Disability
  • BBC Trending

Facebook removes anti-vax influencer campaign

  • Published
    10 August 2021
Share page
About sharing
A web page for Fazze has "start monetizing your individuality" written in big letters. There are two options below - "I am an blogger" and "I am an advertiser". Above is a login button. The page is red and yellow hues, and has the profile of a number of super heroes standing in heroic poses, with social media company logos like Twitter, Facebook and Youtube, on their chests.Image source, Fazze
Flora Carmichael and Charlie Haynes
BBC Trending

Facebook has removed hundreds of accounts which it says were involved in anti-vax disinformation campaigns operated from Russia.

The company said the network of accounts targeted India, Latin America and the US.

They attempted to recruit influencers to spread false claims to undermine public confidence in particular Covid-19 vaccines, it added.

In its latest report, external on "coordinated inauthentic behaviour", Facebook said it found links between the network and a botched disinformation campaign from influencer marketing agency Fazze - which is part of a Russian-based company called AdNow.

Last month a BBC Trending investigation reported how in May this year influencers had been offered money by Fazze to spread false claims about the risks associated with the Pfizer vaccine.

According to Facebook, that was the second wave of attempts by the network to smear Western vaccines.

Their investigation found that from November 2020 the same network attempted to falsely paint the AstraZeneca vaccine as dangerous because it uses a harmless adenovirus taken from chimpanzees.

A Facebook post showing a picture from Planet of the Apes with a speech bubble in Hindi mentioning AstraZenecaImage source, Facebook
Image caption,

This meme was shared by fake accounts in the network

Posts from accounts in the network spread memes that used images from the Planet of Apes films to give the impression the vaccine would turn people into monkeys.

These posts appeared on Facebook in Hindi around the same time the Indian government was discussing emergency authorisation for the AstraZeneca vaccine.

The campaign used fake accounts, some of which Facebook says probably originated from account farms in Bangladesh and Pakistan.

Facebook said it had removed 65 Facebook accounts and 243 Instagram accounts for violating their policy against foreign interference.

Ben Nimmo, Facebook's threat intelligence lead, described the campaign as "a disinformation laundromat" which planted content on a few online forums and then amplified that content on other platforms.

The operation spanned over a dozen platforms. Misleading posts appeared on Reddit and Medium, and petitions appeared on change.org expressing concern about the safety of the AstraZeneca vaccine.

According to Facebook's report, these links were then shared by a handful of influencers on Instagram who used the same hashtags and made references to the fact that the AstraZeneca vaccine was derived from chimpanzee adenovirus.

Both waves of the campaign were unsuccessful and failed to gain much traction - despite the diverse methods used.

"In addition to the previously-exposed efforts to enlist social media influencers, this operation appears to have used a whole range of tactics in a wider effort to seed misleading narratives online about Western-made Covid vaccines," said Jack Stubbs, Director of Investigations at social media analytics firm Graphika.

"There was a claimed hack-and-leak, the use of pay-to-publish pseudo-news sites, and a network of fake personas on Facebook and Instagram."

A man in a grey T-shirt stands in front of a grey screen addressing the camera as if talkingImage source, Mirko Drotschmann
Image caption,

Mirko Dortschmann was one of the YouTubers who blew the whistle on the campaign

Despite the best efforts of the campaign, Facebook's report observed sloppy practices, including mixing languages - such as posting Hindi language memes accompanied by hashtags in Portuguese.

BBC Trending's investigation showed Fazze was part of a Russian company, AdNow. The BBC made repeated attempts to obtain a comment from AdNow's headquarters in Moscow, but received no response. However, a director of AdNow's British arm told the BBC that Fazze was being shut down.

In response to accusations by a German politician that discrediting Western vaccines was in the interests of the Kremlin, the Russian Embassy in the UK said: "We treat Covid-19 as a global threat and, thus, are not interested in undermining global efforts in the fight against it, with vaccinating people with the Pfizer vaccine as one of the ways to cope with the virus."

The BBC has again attempted to contact Fazze for comment but the emails sent to Fazze addresses still bounce back from AdNow's domain.

Facebook says Fazze is now banned from their platform.

Listen to BBC Trending: The anti-vax influencer plot that flopped on the World Service. Download the podcast or listen online.

Related topics

  • Coronavirus vaccines
  • Fake News
  • Facebook

Top stories

  • Live. 

    Israeli defence minister says criticism of Gaza City takeover plan 'will not weaken our resolve'

    • 5166 viewing5.2k viewing
  • Israel's Gaza City plan means more misery for Palestinians and big risk for Netanyahu

    • Published
      4 hours ago
  • Police 'sat on information' before man, 80, killed

    • Published
      1 hour ago

More to explore

  • Cacio e pepe: Good Food pasta recipe sparks fury in Italy

    pasta in a bowl with cheese and pepper
  • Big Mags: The paedophile-hunting granny who built a heroin empire

    Mags Haney outside her home in the Raploch talking to two police officers. The photo from the mid 1990s shows Haney with short bleached blond hair and big earrings. She is wearing a pink cardigan and and orange t-shirt. A number of locals are standing around watching the scene
  • What we know about Israel's plan to take over Gaza City

    Palestinians hold out pots and bowls, jostling to reach the front of a line as they await meals distributed by aid groups in Gaza City
  • Faisal Islam: Why has the Bank of England cut rates?

    Andrew Bailey, Bank of England governor, looks straight at the camera. he's wearing glasses and a dark suit.
  • India's immigration raids send ripples through slums and skyscrapers alike

    A woman stands in a slum in Delhi
  • Watch: See where China plans to put its controversial mega-embassy

    A composite image of Damian Grammaticas and the proposed China embassy
  • Weekly quiz: Which baby names took top spot?

    A stock photo shows a baby looking directly at the camera while pouting as they prop their head up on an outdoor chair with bokeh depth of field behind.
  • Who is most likely to challenge Liverpool this season?

    • Attribution
      Sport
    Liverpool celebrate with Premier League trophy
  • Summer Essential: Your family’s guide to the summer, delivered to your inbox every Tuesday

    concentric circles ranging from orange to yellow to represent the sun, with a blue sky background
loading elsewhere stories

Most read

  1. 1

    Police 'sat on information' before man, 80, killed

  2. 2

    Boy, 15, found guilty of murdering fellow pupil

  3. 3

    New signs found of giant gas planet in 'Earth's neighbourhood'

  4. 4

    River Island allowed to shut shops to stave off collapse

  5. 5

    MP mistakes charity rowers for 'illegal migrants'

  6. 6

    Boy, 4, dies after being hit by bus as he walked out of hospital

  7. 7

    Comedian accused of indecent assault in BBC studio

  8. 8

    Teenager who lost his legs in crash will 'never forgive' driver

  9. 9

    JD Vance questions UK's Palestinian statehood plan

  10. 10

    Big Mags: The paedophile-hunting granny who built a heroin empire

BBC News Services

  • On your mobile
  • On smart speakers
  • Get news alerts
  • Contact BBC News

Best of the BBC

  • Your latest reality TV obsession has landed on iPlayer

    • Attribution
      iPlayer
    Destination X
  • Jacob Elordi stars in explosive war drama

    • Attribution
      iPlayer
    The Narrow Road to the Deep North
  • Inside the front-line fight against cybercriminals

    • Attribution
      iPlayer
    Panorama: Fighting Cyber Criminals
  • A rare glimpse into the world of rope access

    • Attribution
      iPlayer
    Our Lives: High Stakes
  • Home
  • News
  • Sport
  • Weather
  • iPlayer
  • Sounds
  • Bitesize
  • CBBC
  • CBeebies
  • Food
  • Terms of Use
  • About the BBC
  • Privacy Policy
  • Cookies
  • Accessibility Help
  • Parental Guidance
  • Contact the BBC
  • Make an editorial complaint
  • BBC emails for you

Copyright © 2025 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.