My Bottom Line: Ian Maclean, MD of John Smedley

Ian Maclean is managing director of the luxury knitwear company John Smedley, which his family founded in 1784.

Here he explains how the history of his family's involvement in the firm helps to promote the company's brand.

Ian appeared on The Bottom Line which is broadcast on BBC Radio 4 and BBC World Service. Listen again via the download or watch it on the BBC News Channel.

Find more business wisdom from other chief executives on the My Bottom Line website.

  • Business