The mistake that led to a £1.2bn business
- Published
Kristo Kaarmann initially wondered whether anyone would trust a website "set up by two Estonian dudes"
The BBC's weekly The Boss series profiles a different business leader from around the world. This week we speak to Kristo Kaarmann, co-founder and chief executive of money transfer business TransferWise.
When Kristo Kaarmann was kicking himself for being "incredibly stupid", little did he know that it would spark an idea for a business that is now estimated to be worth more than £1.2bn.
Back in 2008, the then 28-year-old Estonian was working in London as a management consultant when he got a very chunky Christmas bonus of £10,000.
As interest rates were higher back in Estonia, he decided that he'd transfer the money from his UK current account to his Estonian savings account, so as to earn more from the cash.
The company has its second largest office in Tallinn, the Estonian capital
"So I paid my UK bank a £15 fee, and transferred the £10,000, and then a week later I saw that £500 less than I had expected had arrived in the Estonian account," says Kristo, now 38.
"I started digging to find out what had happened, and I realised that I had been incredibly stupid.
"I had foolishly expected that my UK bank would have given me the exchange rate I saw when I looked on [news wires] Reuters and Bloomberg.
"Instead the bank had used an exchange rate 5% less favourable, which is how it and all the other banks get their cut. It was my mistake."
Annoyed with himself, Kristo vowed to come up with a way of transferring money overseas that removed banks from the process.
Initially this involved just him and his Estonian friend Taavet Hinrikus, who was then director at telecommunications firm Skype, informally transferring money between themselves.
Kristo says that he and Taavet share the leadership work
It worked because Kristo often wanted to swap pounds sterling for kroons, the Estonian currency at the time, and vice versa for Taavet. They simply picked whatever was the mid-market exchange rate - the average exchange rate on any given day.
Soon they had built up a network of Estonian friends - both expats and those back in Estonia - who were all doing the same thing, and Kristo and Taavet realised they could make a business out of it.
So in 2011 they launched London-based TransferWise, a financial technology or "fintech" website that allows users to transfer money overseas to a different currency at the mid-market rate for a set fee of 0.5%.
Today, TransferWise is a global business, and investors include Virgin boss Sir Richard Branson and PayPal co-founder Max Levchin.
For the first year, Kristo and Taavet grew the business organically, relying on their savings.
Customers first arrived in a trickle thanks to word-of-mouth, but then rose sharply after a positive review on a technology website.
Kristo motorcyles in Africa every year over Christmas and New Year
To avoid any legal problems, Kristo and Taavet had secured clearance and licences from the UK's then regulatory body, the Financial Services Authority, before they launched.
"It was the first time they had ever seen anything like us," says Kristo. "But they saw enough that they weren't worried that we would be doing anything shady."
In early 2012 Kristo and Taavet started to look for their first investors, but initially struggled to secure any.
"We talked to maybe 15 investors in total, but they all turned us down," says Kristo. "No-one in Europe would touch us - European investors back then were far more risk averse than American ones.
"So we took our first funding from a small fund in New York called IA Ventures."
Sir Richard Branson invested in TransferWise in 2014
As TransferWise then steadily grew, other investors followed. It has now raised £305m in total.
Meanwhile, its website and app have been used by more than four million people, and are available in 50 countries and 49 currencies. The company says that £3bn is now transferred via its service every month.
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With a second big office in the Estonian capital, Tallinn, and eight others in locations such as Tampa Bay, Budapest and Tokyo, TransferWise saw its revenues rise 75% to £117m in the year to the end of March 2018.
Its annual profit remained flat at £6.2m. Prior to March 2017, the company had always reported a loss, as funds were put into its expansion. It now has 1,400 employees.
Fintech author and commentator Chris Skinner says that TransferWise grew so quickly because it was cheap for people to use, and there were no hidden fees.
The company has 10 offices around the world
"Add to this some major heavyweights investing in and backing the business, and you have a potential success on your hands," he says.
"I say potential though, as even with a good idea, good marketing, good investors and good backing, nothing is guaranteed in this world.
"However, along with Monzo, Starling, Revolut and a number of other UK fintech start-ups, TransferWise is a standout from the crowd and is transforming financial services by targeting great customer experience at the lowest cost through technology."
While Kristo has the chief executive title, he says that he and co-founder Taavet, 37, have "from the beginning both been involved in everything. We are very overlapping in what we do."
When not working, Kristo likes to relax by kite surfing, and every Christmas and New Year he goes long-distance motorcycling in Africa with his brother.
"There were lots of unknowns when we started," he says. "Would anyone trust this website set up by two Estonian dudes? Would anyone else have this problem that we wanted to solve?
"And all these people around the world did have the same problem, and they did trust us."