Musk tells Twitter staff remote working will end

Elon MuskImage source, Getty Images

Elon Musk has told Twitter staff that remote working will end and "difficult times" lie ahead, according to reports.

In an email to staff, the owner of the social media firm said workers would be expected in the office for at least 40 hours a week, Bloomberg reported., external

Mr Musk added that there was "no way to sugar coat the message" that the slowing global economy was going to hit Twitter's advertising revenues.

The BBC has contacted Twitter for comment.

The San Francisco-based company told its staff in May 2020 that they could work from home "forever" if they wished to, because the company believed its remote working measures during Covid lockdowns had been a success.

But Mr Musk has been on the record as having a dim view of remote work, writing on the site he now owns earlier this year that "all the Covid stay-at-home stuff has tricked people into thinking that you don't actually need to work hard. Rude awakening inbound!"

In June, Mr Musk, who also is the boss of Tesla, told staff at the electric car maker that working remotely was no longer acceptable.

Like at Tesla, the entrepreneur said he would only grant exemptions personally for Twitter staff who want to work remotely.

The world's richest man has already announced half of Twitter's staff were being let go, a week after he bought the company in a $44bn (£38.7bn) deal.

Mr Musk said he had "no choice" over the cuts as the company was losing $4m (£3.51m) a day. He has blamed "activist groups pressuring advertisers" for a "massive drop in revenue".

The cuts - as well as Mr Musk's fierce advocacy of free speech - have led to speculation that Twitter could water down its efforts on content moderation.

However, Mr Musk has insisted that the platform's approach to harmful material remains "absolutely unchanged".

On Thursday, a host of top Twitter executives stepped down. Information security chief officer Lea Kissner said they had made the "hard decision" to leave the company.

Meanwhile, The Verge technology news site reported that chief privacy officer Damien Kieran and chief compliance officer Marianne Fogarty had also quit.

As part of his shake-up of the social media platform, Mr Musk is rolling out plans to allow users to buy blue-tick verified status for $8 per month.

In his email to staff, Mr Musk said he wanted subscriptions to account for half of all Twitter's revenue.

But the policy change is controversial, amid concerns that the platform could be swamped with fake accounts.

Until now, the verification badge was only given to notable or high-profile accounts which Twitter had analysed and deemed authentic.

Image source, Getty Images
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Joe Biden said Mr Musk's relationships with foreign countries were "worthy of being looked at"

"Now the blue checkmark may mean two different things: either that an account was verified under the previous verification criteria (active, notable, and authentic), or that the account has an active subscription to Twitter Blue," Twitter said.

"Accounts that receive the blue checkmark as part of a Twitter Blue subscription will not undergo review to confirm that they meet the active, notable and authentic criteria that was used in the previous process."

The new system has gone live for users on Apple iOS in the US, Canada, Australia and New Zealand, alongside the UK.

'Grey tick'

On Wednesday, many Twitter users noticed a new "official" grey tick had been given to various government, company and public figure accounts.

But hours later it was scrapped, with Mr Musk replying to one account that he "killed it"., external

On Wednesday, US President Joe Biden said Mr Musk's relationships with foreign countries were "worthy of being looked at", after being asked whether Twitter's owner posed a national security threat and if Saudi Arabia helping him to buy Twitter should be investigated.

"Whether or not he is doing anything inappropriate - I'm not suggesting that. I'm suggesting it's worth being looked at. That's all I'll say," Mr Biden said.

Saudi Arabia's Prince Alwaleed bin Talal remains one of Twitter's biggest shareholders following Mr Musk's takeover.

Timeline: Musk’s turbulent Twitter takeover

‘Chief Twit’ takes control

Musk completes his $44bn (£38.1bn) takeover of Twitter, immediately firing a number of the company’s top executives and tweeting "the bird is freed".

Before officially taking charge of the company, Musk changed his Twitter profile to read "Chief Twit" and turned up to Twitter HQ in San Francisco carrying a sink, saying: "Let that sink in!"

Platform battles ‘trolling campaign’

After a surge in tweets containing racist language, Twitter’s head of trust and safety says: "Hateful conduct has no place here." Yoel Roth says the company is taking action against users "involved in this trolling campaign" to make Twitter safe and welcoming for everyone.

Musk shares inaccurate story

Musk tweets an article containing a number of inaccuracies about an attack on the husband of US House of Representatives Speaker Nancy Pelosi by a hammer-wielding intruder. The site has a history of publishing inaccurate stories and Musk later deletes the tweet after a backlash.

Trump return dismissed - for now

With just over a week to go before the US midterm elections, Musk responds to questions about whether he will reinstate former President Donald Trump’s account on Twitter by tweeting: "If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!"

Image copyright by Getty Images

Later that day, Musk attended a halloween party in New York and posed for photographs wearing a "Devil’s champion" costume.

Criticism over subscription service

Following reports that Twitter will begin charging users to have verified accounts, Musk responds to criticism from author Stephen King by saying: "We need to pay the bills somehow!".

Musk moves to cut staff numbers

Employees at the company begin receiving emails entitled "Your Role at Twitter" informing them whether they have lost their jobs. Responding to news about the layoffs, Musk says "unfortunately there is no choice when the company is losing over $4M/day".

Yoel Roth, the head of trust and safety, said 50% of the company’s nearly 8,000 employees had been laid off but sought to reassure users and advertisers that the platform’s moderation capacity remained intact.

Twitter founder breaks silence

Twitter co-founder and ex-CEO Jack Dorsey breaks his silence over the Musk takeover to apologise to staff who have lost their jobs, saying: "I own the responsibility for why everyone is in this situation: I grew the company size too quickly."

Crackdown on parody accounts

Musk announces that Twitter accounts impersonating people without being clearly labelled a parody will be permanently suspended - a change to the previous process when accounts were given a warning first.

A number of accounts that changed their name to "Elon Musk" and mocked the billionaire had already been suspended or placed behind a warning sign.

Warnings about Twitter’s survival

In his first email to Twitter staff, Musk warns that the "economic picture ahead is dire" and adds: "Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn."

Meanwhile, after the launch of the $8-a-month Twitter Blue subscription, which gives paying users a blue tick, a slew of parody accounts that appear to be verified emerge, including a fake George W Bush account that tweets: "I miss killing Iraqis". Within days, the service is paused.

Key staff leave company

More high-profile staff quit, including head of trust and safety Yoel Roth and chief security officer Lea Kissner.

Musk cuts down on contractors

Reports in US media say thousands of contractors who had been working for Twitter have had their contracts terminated. Technology news site Platformer says as many as 80% of its 5,500 contractor workforce were laid off in the move but the company made no official announcement.

Staff told: Be hardcore or leave

In a late-night email to all Twitter staff, Musk says employees must commit to a "hardcore" culture of working "long hours at high intensity" or leave the company.

Company offices abruptly closed

In a surprise announcement, Twitter says its company offices will be closed temporarily. The move comes amid reports that large numbers of Twitter staff had resigned.

Responding to fears the platform was about to shut down due to losing key staff, Musk tweeted: "The best people are staying, so I’m not super worried."

Twitter Blue relaunched

The paid-for verification feature Twitter Blue is relaunched. It is still $8 per month - but Twitter cranks it up to $11 for those using the app on Apple devices. Musk says he resents the commission fee Apple charges on in-app purchases.

Suspensions for location ‘doxxing’

Musk says he is taking legal action against the holder of the @ElonJet Twitter account that tracks his private jet, claiming it put his son at risk.

He also suspends the accounts of reporters for the New York Times, CNN and the Washington Post, among others, saying they had shared his location.

After condemnation from the UN, a threat of sanctions from the European Union, and a Twitter poll, Musk lifts the suspension for the journalists’ accounts, saying "the people have spoken". The @ElonJet account remains suspended.

Twitter users tell Musk to go

Twitter users vote in favour of Musk stepping down as its chief executive after he ran a poll on his future, promising he would "abide by the results".

Millions voted, with a final total of 57.5% saying "yes".

Musk looking for new Twitter CEO

Responding to the poll, Musk says he will resign as Twitter's chief executive officer when he finds someone "foolish enough to take the job".

He says he will still run the software and servers teams after his replacement is found.