Breadxit: Reaction to Bake Off moving to Channel 4

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Biscuit cutters shaped like Great Britain and Ireland

The Great British Bake Off will be on Channel 4, not the BBC, from 2017. And presenters Mel Gierdroyc and Sue Perkins will not be making the switch in broadcaster.

Reaction is split three ways on social media: "I don't like adverts," "Who cares? It's a show about pie-making," and then, of course, the obligatory puns and glib humour.

So let's just concentrate on the last lot.

Simon Rix, of rock band Kaiser Chiefs, points out, external there may have been a bigger story:

Simon Kaiser on Twitter: Typical Cameron. Burying his resignation under a more important story. Hashtag: Bake OffImage source, Simon Rix

While others raise a valid point, external for the viewing public:

Jamie Riddell on Twitter: I can't believe #bakeoff will be moving from one free to air channel over to another free to air channel. I might write to my MP. Hashtag: GBBOImage source, Jamie Riddell

Stunning bun puns run until done

Given the use of the Breadxit hashtag, it seems only fitting that some on Twitter, external should attempt to school us in the finer matters of the show's constitutional legislation:

Claire Davis on Twitter: It's fine. Nothing will actually happen until Mary Berry triggers Arctic Roll 50. Hashtag: Breadxit. Hashtag: GBBOImage source, Claire Davies

And, of course, the culinary analogies have been rising. Or over-baked. Or something to do with cutlery.

Sally Barton on Twitter: Please - no ad breaks for Bake Off! That's a mixture that will curdle, or a the very least lose aeration. Hashtag: Bake OffImage source, Sally Barton

Yes, there will probably be adverts

While the overwhelming apprehension about Channel 4's version of the show revolves around interruptions for sponsored messages, many others have been imagining, external some previous elephant traps of commercial output.

James Maclean on Twitter: So the BBC loses Bake Off to Channel 4. Stand by for naked bake offs, zombie bake offs, bake off fistfights and bake offs to the deathImage source, James Maclean

And landslidegirl would like to remind us, external that some people were into Bake Off before it was cool. (So, piping hot, presumably.)

landslidegirl on Twitter: Don't get me wrong, I love Bake Off. Though I loved it more when it was first on and they made homely stuff that wasn't semi-pro patisserie.Image source, landslidegirl

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