Comedian Joe Lycett changes name back from Hugo Boss
- Published
The comedian formerly known as Joe Lycett has said he has officially gone back to his own name, a month after legally becoming known as Hugo Boss.
The funnyman changed his name to that of the German fashion brand in March.
It was a protest against the company, who he said had been sending cease-and-desist letters to small businesses and charities using the word "boss" in their names.
"I have decided to go back to the Lycetts," he wrote on Twitter.
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In its response last month, Hugo Boss said it had approached one such company, Boss Brewing, "to prevent potential misunderstanding".
At the time, the company said: "We welcome the comedian formerly known as Joe Lycett as a member of the Hugo Boss family."
Lycett told the full story of his name-change business protest on his Channel 4 show, Joe Lycett's Got Your Back.
He also returns to host the sixth series of BBC One's The Great British Sewing Bee next Wednesday, 22 April.
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- Published3 March 2020
