How to spot an ‘AI slop’ pagepublished at 16:27 British Summer Time
Kevin Nguyen and Kristina Völk
BBC Verify and BBC News
We’ve been investigating how unscrupulous content creators have been exploiting Meta’s content monetisation scheme to profit from AI-generated Holocaust photos.
One of the ways these accounts make money is by mass-producing ‘AI slop’ - low-quality images and text made with generative AI - which are posted on social media.
You can read more about the investigation here, including what motivates them to do it.
For now, here’s a way to tell if a page posting dubious AI content might be engaging in deceptive practices.
Below is an example of one page we flagged to Meta, the parent company of Facebook, which went on to ban it for“inauthentic behaviour”.
Tucked away on all Facebook pages under the “About” tab is a section called “Page transparency” and if you click “see all”, you get something like this.

In the “History” section, we can see that the page called 90’s History had an entirely different name when it was created in 2011.
It posed as a fire department agency in the US state of Tennessee before changing identities again nine years later.
It even reposted videos and public service announcements from official pages during this period - possibly to give the page an impression of legitimacy.
It lists itself as being US-based and has the name of a Houston-based business called Star Groups LLC - which doesn’t appear on any company database we checked.
It was more likely to have been located in Pakistan - based on its many memberships in Pakistan-focused Facebook groups for content creators.
One potential reason for posing as a US company is because accounts in Pakistan aren’t eligible for Meta’s content monetisation scheme.
So they’ll often make it appear that they’re based overseas as one way to mask their true location.
The above is just one example we found. There are possibly hundreds, if not thousands of accounts like it.