100 years of Olympic sponsorship

<bold>Like it or loathe it, there is a lot of sponsorship at the Olympics.</bold>

It's already been discussed <link> <caption>how some people feel there is now too much weight</caption> <url href="http://www.bbc.co.uk/news/magazine-18182541" platform="highweb"/> </link> given to commercial priorities.

But some big-name brands, such as Coca-Cola, have been linked to the Olympics for nearly 100 years. Here, take a look at how sponsorship first started, and how it has changed the Games.

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<bold>Featuring the voices of Olympic Historian Philip Barker and Coca-Cola Archivist Ted Ryan. </bold>

<bold>All images subject to copyright. Click bottom right for image details. </bold>

<italic>Music by The Pointer Sisters, Robert Miles, Madonna, Van Halen and KPM Music.</italic>

<italic>Audio slideshow production by Paul Kerley. Publication date 18 July 2012. </italic>

<bold>Related: </bold>

<link> <caption>BBC London 2012</caption> <url href="http://www.bbc.co.uk/2012/" platform="highweb"/> </link>

<link> <caption>London Olympics 2012</caption> <url href="http://www.london2012.com/" platform="highweb"/> </link>

<link> <caption>The Advertising Archives</caption> <url href="http://www.advertisingarchives.co.uk/en/page/show_home_page.html" platform="highweb"/> </link>

<italic>The BBC is not responsible for the content of external websites. </italic>

<bold>More audio slideshows: </bold>

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