What the world is saying about Madonna and that fall at the Brits

It's the morning after the night before and everyone is talking about THAT fall by Madonna at the Brit Awards.

Nick Jonas and Ella Henderson analysed the shocking tumble with Nick Grimshaw on Radio 1's breakfast show.

"You would just want the ground to swallow you up," said Ella.

"That little moment overshadowed it [her performance]," said Jonas. "She was a shining example of professionalism."

Part of the problem, said Ella, "is they way they hyped her performance before she went on".

The Brits after party continued on Grimmy's Breakfast Show, with Jess Glynne, Nick Jonas and Ella Henderson

Backstage in the winners' room, journalists and other musicians "audibly gasped" as Madonna momentarily stopped singing to recover.

"It was heart in the mouth stuff," said Newsbeat entertainment reporter Steve Holden.

"A room full of reporters went absolutely silent as she seemed to stay down on the floor for longer than she probably was. Then we let huge sighs of relief when she got back up to carry on.

"It could have been a lot worse. When we saw that she was ok we immediately speculated on who was getting fired. She looked furious.

"With all the debate about Madonna's relevance, a tumble down some stairs meant that she is the person everyone is talking about today."

Inevitably Twitter went crazy with hashtags including #shefellover, #MadonnaAtTheBrits, #NoCapes and Madge still topping Twitter more than 12 hours later.

It wasn't long before corporate accounts inevitably tried to get a piece of the action, with opticians, mobile phone shops and gyms attempting to promote their products.

"Don't you worry our magical printing capes don't get jammed in our whirring printers so we'll always be able to carry on," said one printer company.

"We sell fantastic anti slip grips suitable for the older person - nice and easy to put on your boots #MadonnaAtTheBrits," said a footwear manufacturer.

But let's leave the final word to Madonna, who according to her Twitter account has picked herself up, dusted herself down, and is back standing tall.

And did you spot the first lyrics she sang after the fall? "I'm down on my knees.... but I'm gonna carry on."

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