Spotify offers videos as streaming services battle it out

The battle of the streaming sites has exploded in a flurry of announcements from various services.

First came Tidal's unveiling with Jay Z and his chums.

Then on Tuesday, the world's second largest streaming site, Deezer, announced it's adding more than 20,000 new podcasts to its service.

Now, Spotify has announced it will offer video content for the first time, a move which its co-founder Daniel Ek called "a massive leap forward".

The company revealed the video content wouldn't be music promos, but rather news and entertainment "video capsules".

Spotify says it will also stream clips from TV programmes and produce more "original video and audio content" from various companies, including MTV and the BBC.

Comedienne Amy Poehler will be in charge of Spotify's specific video content

The company has also announced it is introducing "curated playlists", which it claims will "soundtrack your day".

Daniel Ek explained that Spotify believes people no longer listen to a certain music genre - their focus is now on "moods".

The third part of the announcement was linked to music and running.

By using sensors on your phone, Spotify says it will be able to work out how fast you are running and find a song to match your speed.

Spotify's co-founder Daniel Ek making the announcement

And it doesn't end there.

Some industry insiders predict that Apple will soon announce a streaming service collaborating with Beats by Dr Dre.

This should worry established firms like Deezer, should it? But Gerrit Schumann, its chief international officer, told Newsbeat it's good that more services are entering the market - it gives music fans more choice.

"The market is getting more educated. The consumers understand what music streaming is and what its value is, that's the positive side of more players being available.

"I think we feel very comfortable with being the number two music streaming service globally, available in 180 countries. It's taken a couple of years to really understand what a cloud-based music service is and to understand how the consumer listens to music in a streaming environment."

The big problem faced by all streaming services is getting paid subscribers, but that Apple already has a database full of information from iTunes and iPhone makes that step a little easier. But not much.

Gerrit said: "Obviously there are larger players entering the market. In terms of understanding the consumers ... and delivering music that is really custom made for you, I think [Deezer has] years of development behind us.

Is Deezer worried about what Apple might unveil?

"I wouldn't call it panicking," Gerrit said. "I think it's anticipation, but we feel quite relaxed because it's stimulating the market and personally I think it's good to compete and have a choice for the consumer.

"We can show and demonstrate we have more value to the consumer and that's a good thing."

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