I'm A Celebrity becomes ITV's most watched programme of the year

Last weekend 12.7 million people tuned in to watch the launch episode of I'm A Celebrity according to ITV.

The channel says that makes it their most watched programme of the year.

The show has even beat some of its own records as last weekend's ratings are the third highest ever, behind only 2013 (13.5m) and 2011 (12.8m).

This is the 16th series of I'm A Celebrity and the contestants have been in the Australian jungle camp for just over a week now.

This year's line-up includes the likes of Gogglebox star Scarlett Moffatt, ex-Countdown presenter Carol Vorderman and Strictly Come Dancing's Ola Jordan.

Other contestants include former England defender Wayne Bridge, model Lisa Snowdon, Olympic gold medallist Sam Quek and comedian Joel Dommett.

The launch show saw some of them being forced to walk the plank at 91m (300ft) and others jumped out of a helicopter.

The viewing figures exceeded those of the X Factor, which had 7.1 million people watching on its opening, prime-time Saturday night slot.

The X Factor similarly failed to beat Strictly Come Dancing's 8.6 million on the same weekend.

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