Netflix introduces new thumbs-up, thumbs-down rating system
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Netflix is introducing a new ratings system, dropping the five stars it currently uses and bringing in a thumbs-up or thumbs-down option.
Rolling out next week, users will have the option to either like or dislike the title they've just watched.
The company says it is a more "intuitive" way for their customers to rate films and TV shows.
But audiences have criticised the move on social media, saying they like the "nuance" of giving up to five stars.
Netflix Director of Product Innovation Cameron Johnson says many customers didn't understand how the star system worked.
Unlike many online reviews, the stars relate to how much Netflix thinks you will like a title, not an average of users' ratings.
By giving more films and programmes a star rating, Mr Johnson says, the Netflix algorithm would get a better idea of your taste.
"When we shift from a star rating to a simple thumbs-up, thumbs-down, people intuitively understand," Netflix director Cameron Johnson told Business Insider, external.
He hopes having just two options will encourage people to rate more often.
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"Our goal is to try and get people to spend less time browsing and more time watching.
"The more we can personalise, it's going to lead to a much better experience."
Netflix members will still be able to access and modify past star ratings as it converts to the thumbs-up system.
They also say they'll continue to use that data to create personal recommendations.
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