Despacito singer Luis Fonsi named as Puerto Rico's tourist ambassador

Luis Fonsi has been named as a tourist ambassador for Puerto Rico after the success of his song Despacito.

The country's had a tourism boost after the video, which is the most viewed ever on YouTube, was filmed there.

Puerto Rico's governor, Ricardo Rossello, announced that Luis would be working with a tourism company to promote travel.

"In the next year I will be working on efforts to make known the wonders of our beautiful island," says Luis.

"Being an ambassador of the land where I was born fills me with pride."

Luis shared this Instagram snap of La Perla, where the video was filmed.

The campaign will be based on the word Despacito, meaning slowly, and will encourage people to take their time visiting the country.

Luis will be promoting Puerto Rico on his worldwide Love and Dance Tour and as part of the deal the tourism board will be able to use his songs and name in adverts.

Both the Spanish and Justin Bieber versions of the song include the line, "This is how we do it down in Puerto Rico" and several travel companies are reporting increases in interest in the island.

Hotels.com say searches for Puerto Rico increased by 45% between April and June this year when compared to the same dates in 2016.

Expedia and Travelzoo also reported significant increases.

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