Taylor Swift lyrics used on US road signs to stop people looking at phones

A lyric from Taylor Swift's new song is being used to try to stop people looking at their phones while driving.

Overhead signs in Iowa read: "Old Taylor can't come to the phone right now... she's driving."

On Look What You Made Me Do, Taylor Swift sings: "I'm sorry, the old Taylor can't come to the phone right now.. Why? 'Cos she's dead."

Iowa Department of Transport has started using the adapted lyric as part of its "zero fatalities" campaign.

This is the tweet that the organisation's using to spread the message.

The state has a new theme every Monday and drivers are encouraged to send in their safety ideas for the state's 70 permanent overhead boards.

The messages are only 18 characters long and are over three lines, so have to be snappy to grab drivers' attention.

In 2016, 404 people were killed on Iowa's roads and officials are using the campaign to try to reduce that number.

One driver posted the sign after seeing it on Monday.

Last year officials used the Pokemon Go craze to highlight road deaths.

Arianna posted this photo showing what message she'd spotted.

And in 2015 Star Wars: The Force Awakens was used on overhead gantries.

Alissa spotted this one saying: "May the 4th be with you, text I will not."

Walter also tweeted one of the Star Wars-themed messages.

J Clark posted this one about Wookies.

The zero fatalities campaign in Iowa has been going since 2013.

The overhead signs usually carry information about road closures and traffic jams.

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