Radio 1 DJs tell artists how to get played on their shows
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"For me the most exciting thing I can say about a track is, 'I've never heard anything like this before.'"
If you are an up-and-coming artist, that is Annie Mac's hint to getting played on her show.
She's been offering her tips for new artists as BBC Music Introducing celebrates 10 years of breaking acts in the UK.
George Ezra, Blossoms and Jake Bugg were among those to play a special gig to mark the moment.
They joined Everything Everything, Slaves and Nao at London's Brixton Academy.
Slaves played a set at the 10th anniversary gig., external
As champions of new music, we asked Annie, Huw Stephens and Phil Taggart what advice they'd give to make you stand out from the crowd.
Annie Mac
"To have something that sounds genuinely fresh is the best. It doesn't have to be polished or slick.
"Recently a guy called Lil Peep made me feel like that. He likes trap music but he also likes hardcore rock.
"Hearing someone do an amalgamation of those genres blew my mind.
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"Also, you can hear outright talent. When you hear enough music you can hear when something sticks out.
"That could be down to playing, or a tone or vocal ability or lyrics that just stick out."
Huw Stephens
"You need ideas in a song and you need to capture someone's imagination.
"It might be the mellowest song in the world, it might be the most banging, but as long as it captures someone's mind and heart, we'll play it.
"My one piece of advice is take your time. You don't have to have everything tomorrow and get ideas from people who aren't going to tell you you're brilliant all the time.
"You have to play live and allow yourself to make mistakes.
"Catfish and the Bottlemen were gigging for seven or eight years before labels started noticing them, so if you've got the dedication, if you can afford the time and the creativity, then go for it."
Phil Taggart
"It's individuality. Look at this line-up tonight [at the O2 Academy Brixton].
"Nao doesn't sound like anyone else. There was a massive gap for an angry and funny band - which Slaves filled. Blossoms are throwing back to the 1970s.
"If you want to be a bedroom producer, that's absolutely fine but you have to be able to cut the mustard live because that's where music was born to be heard.
"It's being there and soaking it all up live. That is the biggest rush."
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