Tesco 'extremely sorry' for Black Panther costume mistake

  • Published
Dark Panther costume for sale on Tesco websiteImage source, Tesco

Tesco says it's "extremely sorry" for labelling a fancy dress costume as Dark Panther, instead of Black Panther.

Despite the superhero film smashing box office records, the title seems to have been tricky to get right for the store.

The costume on its website is of T'Challa - the main character in the film - who is very definitely called Black Panther, external. Not Dark Panther.

Tesco, external apologised after people on Twitter demanded to know what was going on.

This Twitter post cannot be displayed in your browser. Please enable Javascript or try a different browser.View original content on Twitter
The BBC is not responsible for the content of external sites.
Skip twitter post by meeee

Allow Twitter content?

This article contains content provided by Twitter. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read Twitter’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.

The BBC is not responsible for the content of external sites.
End of twitter post by meeee
This Twitter post cannot be displayed in your browser. Please enable Javascript or try a different browser.View original content on Twitter
The BBC is not responsible for the content of external sites.
Skip twitter post 2 by Makala 'Kelz' Thomas

Allow Twitter content?

This article contains content provided by Twitter. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read Twitter’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.

The BBC is not responsible for the content of external sites.
End of twitter post 2 by Makala 'Kelz' Thomas

On Tesco's website, it was labelled as "Marvel Avengers Dark Panther Fancy Dress Costume". The page is not currently working.

Some wondered whether this was the ultimate own-brand offering.

This Twitter post cannot be displayed in your browser. Please enable Javascript or try a different browser.View original content on Twitter
The BBC is not responsible for the content of external sites.
Skip twitter post 3 by BrumGirlReviews

Allow Twitter content?

This article contains content provided by Twitter. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read Twitter’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.

The BBC is not responsible for the content of external sites.
End of twitter post 3 by BrumGirlReviews

In a statement to Newsbeat, Tesco said: "This was a mistake and we are extremely sorry for any offence caused.

"We are correcting the description of this product on our website and are reviewing our processes to ensure this doesn't happen again."

It's certainly a mistake - and a pretty big one, given the nature of the film.

Black Panther is the first ever superhero film with a predominantly black cast - many who speak with accents from across Africa.

Black Panther, based on the Marvel comic book character, revolves around the ruler of a fictional central African nation who moonlights as a costumed crime-fighter.

Media caption,

Black Panther: Why this film is a moment

The film more than doubled the amount of money it was predicted to make on its opening weekend - raking in $242m (£173m) in the US and Canada.

Although Tesco has apologised, the store's been accused of not doing something sooner.

This Twitter post cannot be displayed in your browser. Please enable Javascript or try a different browser.View original content on Twitter
The BBC is not responsible for the content of external sites.
Skip twitter post 4 by MaQeda

Allow Twitter content?

This article contains content provided by Twitter. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read Twitter’s cookie policy, external and privacy policy, external before accepting. To view this content choose ‘accept and continue’.

The BBC is not responsible for the content of external sites.
End of twitter post 4 by MaQeda

Tesco has so far not commented on when it was first told there was a problem.

Listen to Newsbeat live at 12:45 and 17:45 every weekday on BBC Radio 1 and 1Xtra - if you miss us you can listen back here