UK firm takes on Apple iPhone 14 and Elon Musk with satellite phone

Bullitt specialises in rugged phones for the brands Cat and Motorola

A British smartphone maker hopes to steal a march on Apple and Tesla boss Elon Musk with a new satellite-connected handset, the BBC has learned.

If there is no wi-fi or mobile network signal, the idea is the Bullitt phone will automatically link to one of two global satellite networks.

There is speculation that Apple's forthcoming iPhone 14 could have emergency satellite connectivity.

Mr Musk is also working on a satellite phone service with T-Mobile.

However, last month he said plans were hampered by "regulatory approval" of satellite launches and added that the service would be unlikely to become available before the end of 2023.

Bullitt's service is due to launch in February 2023 and will initially enable users to send and receive text messages only.

The recipient will receive the message in the form of an SMS and can reply if they download Bullitt's app. It is free to use for them - but the Bullitt phone owner will have to pay a monthly subscription for the service.

The Reading-based firm declined to say how much it would cost but said it would be available in tiers, on a par with existing mobile tariffs and payable on top of a standard network contract. It has yet to release images of the device.

And while Apple's service is rumoured to be for emergency use only in North America, Bullitt claims its phone will automatically switch to satellite in the absence of any other signal worldwide.

"What we've got is a smartphone launching in February that will be capable of two-way messaging, via satellite, with global coverage," said Bullitt co-founder Richard Wharton.

"I'm hoping that we've managed to jump ahead."

An example of the messaging app- the red dot indicates that it was sent via satellite

Mr Musk says that currently phones using his platform could have to wait up to 30 minutes to connect with a satellite. However, Mr Wharton said he believed that thanks to deals with two global satellite networks - which he declined to name - the wait would not be more than a few seconds.

The handset requires a bespoke chipset that has been developed over the last 18 months with an Asian manufacturer, he said. The battery drain would be minimised by the phone only seeking satellites in the absence of other signals, he added.

So-called "not-spots", where there is poor or no mobile coverage, exist all over the world, particularly in rural areas.

"We want to work with [network operators] because there are challenges with providing cellular coverage to 100% geography of a country, so what we are offering is that infill, where there are coverage black spots," said Mr Wharton.

Satellite phones have traditionally been expensive with limited functionality, and satellite reception can also be disrupted by weather conditions.

"Satellite remains the next and last frontier in connectivity," said Paolo Pescatore, tech analyst at PP Foresight.

"It is encouraging to see providers starting to get serious about using satellite for the last mile. Ultimately reliable and robust connectivity is still highly sought-after among all users."

Follow Zoe Kleinman on Twitter @zsk