Which adverts drew complaints over sexism?

There has been little power to deal with gender stereotypes in commercials as rules have not been established.

But this is set to become a thing of the past as the Advertising Standards Authority plans to bring in new guidelines from 2018, cracking down on ads that mock people for not conforming to gender types or that reinforce gender roles.

Here are some examples from the ASA of adverts it has received complaints about due to gender stereotypes - but not taken action on.